I used each image provided by Greenpeace for a specific purpose: the forest, to (of course) show the destruction that Kleenex is causing; the Kleercut logo to (of course) point the figurative finger of blame at Kleenex; the Kleenex box for the the contrast between the destroyed landscape and the prosperity of the company because of said destruction, and the fading lynx-ghost, to represent the numerous animals they are killing by depriving them of their habitats, and the fact that I wonder how they sleep at night, knowing that they're doing this, when they should feel haunted by all those lives they're ending for the sake of sales. I also changed the Kleercut logo slightly, turning it into "Kleercut: Wiping Away Ancient Forests One Box At A Time" to hint that every little change makes a huge difference - and that while changing their production practices a little won't really hurt them, but it will do a world of good for the environment.