Kimberly-Clark: Don't Blow Ancient Forests on Kleenex

Some businesses make an effort to meet the needs of their customers. Then there's Kimberly-Clark, maker of Kleenex and other brands of disposable tissue paper products. More than 10,000 of you have written to the company, asking it to stop destroying ancient forests for products that are thrown away or flushed down the toilet, but Kimberly-Clark just doesn't seem to get it.

There's no excuse for destroying ancient forests – especially when the forests are used to make disposable products such as tissues and toilet paper. That's why we went to ask Kimberly-Clark's board of directors and investors to stop sourcing fiber from ancient forests at the company's annual general meeting on April 28.

It's obvious that the "Kleercut" campaign is being discussed at the highest levels of the Kimberly-Clark corporation. That's a great start, but now it's time to increase the pressure so the company stops discussing and starts acting!

You can help us by showing Kimberly-Clark that consumers don't want to buy ancient forest destruction.

Step 2: Read the letter we've provided. Feel free to edit it.

Dear Ms. Perkins,

I just learned that Kimberly Clark is destroying ancient forests to produce disposable tissue products such as Kleenex brand facial tissue and toilet paper. As a consumer, I have decided not to purchase Kimberly-Clark products until the company significantly increases the amount of post-consumer recycled content in all of its tissue paper products. Canada's boreal forest has evolved over thousands of years and provides important habitat for bears, caribou, wolves, eagles and 30 percent of American songbirds. Such a unique and important ecosystem should not be destroyed to create throwaway products. Numerous companies are agreeing not to sell or source wood products from ancient forests. If your company can make a tissue that limits the spread of the flu, certainly it can make one that doesn't flush old-growth forests down the toilet. In addition to using post-consumer recycled content in your products, your company should also make a commitment to protect ancient and endangered forests by seeking Forest Stewardship Council certification for the virgin wood fiber it does use. Thank you for your attention to this matter.

"Sincerely," and your name and contact information will be added to the end of the letter.

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Kimberly-Clark: Don't Blow Ancient Forests on Kleenex

Step 2: Read the letter we've provided. Feel free to edit it.

Step 3: Send Letter

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