Earlier this week, Dr. Jane Lubchenco, Under Secretary of Commerce for Oceans and Atmosphere as well as NOAA Admisistrator – not to mention a member of President Obama’s Ocean Taskforce – finally broke the silence by officially weighing in on bluefin tuna.

Lubchenco announced that the United States is “sending a clear and definitive statement to the international community that the status quo is not acceptable.”  She formally acknowledged the peril facing the Northern bluefin tuna, citing stock declines of 72% and 82% in the eastern and western populations, respectively.  The good Doctor levels blame for these declines directly at the ineffectual International Commission for the Conservation of Atlantic Tunas (ICCAT), as well as the irresponsible activities of certain countries that target bluefin in the Eastern Mediterranean.

Lubchenco calls for ICCAT to address overfishing by setting responsible quotas, increasing enforcement, and instituting fishing closures during spawning periods.   She then goes on to declare the United States’ “strong support” for Monaco’s proposal to prohibit the international trade of the species by way of a CITES Appendix I listing.

Sounds great, right?  And it is, in a way.  It’s a strong proclamation that lets the world know the United States is seriously concerned about this issue.   So why aren’t I out in the street right now, lighting fireworks and drinking to excess?

What’s more important than what Dr. Lubchenco said is what she didn’t say.  Specifically, one particular word, the absence of which leaves me worried and somewhat dismayed.

That word is “sponsor.”

Lubchenco’s statement, while full of authority and righteous indignation, undercuts itself by failing to take up Monaco’s proposal whole-heartedly and champion it at the upcoming CITES meeting in March.  Here’s what I mean:

Sponsoring the proposal would have meant that the United States would have submitted Monaco’s resolution to the CITES parties itself.

Strongly supporting the proposal means that the United States is behind the idea in theory, but won’t stand alone to bring it to the table for due consideration and a vote.

The United States’ government has cast its weight behind a plan that would theoretically repair ICCAT rather than seek endangered species status for the bluefin.  And yes, there is some merit to this.  If ICCAT had the capacity to set quotas based on ecologically sustainable yield (ESY) as well as the teeth to enforce them in the face of pirates and greedy European bureaucrats – then it just might work.  In fact, by demonstrating its capacity to rebuild the tuna stock in the face of unrelenting market pressure, it could even prove a model for other fishery management tools.  But based on ICCAT’s shameful history, not to mention the infuriating myopia and relentless rapacity demonstrated by some of the countries participating in ICCAT, I am forced to remain skeptical.

While Lubchenco’s statement rings loudly, its effectiveness is yet to be determined.  The gap between sponsorship and strong support is wide indeed – potentially wide enough to swallow up all that’s left of the once-mighty bluefin tuna.

This exclusive interview was conducted by Greenpeace correspondant Ashley Mirabile, and is cross-posted from the Greenpeace community blog.

The popular grocery store, Trader Joe's, known for stocking its shelves full of affordable products with natural and organic ingredients, has dodged many attempts by Greenpeace USA to discuss its less than satisfactory seafood buying policy. Despite the company's commendable evasive techniques, they have failed to silence deranged spokesman/ deviant pirate, Traitor Joe, who leaked some truly embarrassing seafood secrets in an exclusive interview with an official Greenpeace volunteer this week.

Traitor Joe, who has lately been rumored to frequent The Reef in order to feed his growing addiction to karaoke and the age-old pirate tradition of gluttonous drinking, was discovered mid-musical number on stage in a state of discombobulation Monday evening. The intoxicated pirate, whose already encumbered sight due to the necessity of an eye patch appeared to be blurred, spilled a flask of rum down a ragged t-shirt bearing the Trader Joe's insignia. His speech was slurred and his voice was hoarse from the repetition of his favored melodic verse:

 

"Yo ho, yo ho, a pirate's life for me.
We're shady, deceitful, so we can make loot,
Eat up me 'earties, yo ho.
We peddle red-list fish, and don't give a hoot,
Eat up me 'earties, yo ho."

When he stepped down from the stage and sat back down at his regular stool at the bar, Traitor Joe appeared to be loose-lipped with the unconcerned bartender about certain red-list fish species that have made it to the frozen aisles in various Trader Joe's locations.

There are 22 species included in the Greenpeace Seafood Red List and according to Greenpeace, "they have a very high risk of being sourced from unsustainable fisheries or unsustainable aquaculture operations."

Greenpeace surveys have found that Trader Joe's sells 15 of these red-list seafoods including orange roughy, Alaska pollock, and Greenland halibut.

Joe, in his state of inebriation, fortunately failed to recognize his interested bar companion to be a member of Greenpeace and so did not bother to relent in his speech when approached by aforementioned environmental activist.

"Arghhh, Matey. My favorite snack is Trader Joe's lightly breaded fish sticks," Joe said. "They've got a secret ingredient in them that makes me think them a tasty treat. It's Alaskan pollock!" 

For the last five years, survival of juvenile pollock has been recorded as below average in the Gulf of Alaska, Aleutian Chain and Bogoslof area due to overfishing. Pollock fisheries may also be responsible for the rapid population decline of endangered Steller sea lions and northern fur seals.

"But you'd never know that the ingredients in me favorite Trader Joe's products were unsustainable 'cause of our ambiguous packaging," Joe said.

Trader Joe typically labels its products to help consumers purchase vegan, gluten-free or other diet-specific foods, but the labels on their seafood products inadequately advise customers who would otherwise commit to sustainable shopping.

 

Joe, smacking his lips in delicious delight, continued to list various other seemingly innocent Trader Joe products such as the "Wild Sashimi Grade Ahi" which contains longline-caught yellowfin tuna, and "Trader Joe's Seasoned Turbot" which is actually the bycatch-heavy Greenland halibut. Both of these are red-list species.

"I just wish all 'em darn activists would stop sending those bloody Singing Billie the Chilean sea bass telegrams," Joe said. "They be gettin' on me last nerve!"

Traitor Joe then abandoned the conversation and approached the stage once again to commence in singing his own rendition of "Row Row Row Your Boat."

The interview, however brief, gave insight into Trader Joe's unsustainable seafood buying policy and should encourage Trader Joe customers to continue to put pressure on the popular grocery store.

In an absolutely heartbreaking turn of events, the European Union on September 22 refused to support Monaco’s proposal to award the northern bluefin tuna the protections of CITES Appendix I. 

I am gutted.

Even though a majority of countries within the EU – specifically those of Northern Europe, Scandinavia, and the British Isles – voted to co-sponsor, an uncompromising and hostile block of Mediterranean countries were able to defeat the process.   Because of convoluted EU law, these southern countries were able to demonstrate enough dissent within the Union that the mighty juggernaut of European bureaucracy creaked to a halt.

While 21 European nations seemed ready to support the ban, the unceasing whine generated by six short-sighted members – Spain, France, Italy, Malta, Greece, and Cyprus – was able to derail the process.  Without EU backing for Monaco’s proposal, it becomes increasingly unlikely that the bluefin tuna will find succor.  Rather, it will probably fall back under the domain of ICCAT – the very organization through whose lack of potency this magnificent fish has found itself in such dire straits.

This is not progress.

Want to point the finger at someone in particular?  No problem.  This nauseating story boasts a villain.

Remember all that nice stuff I said about Sarkozy a couple months ago?  I take it all back.  France’s first citizen has proven himself the worst type of turncoat; a traitor to his people and his planet.  France was the first country to step forward and support Prince Grimaldi’s proposal, but in recent weeks, Sarkozy has reversed his position and allied with the Mediterranean states.  If France had not switched camps, the proposal would have most likely been endorsed by the EU.  From a certain perspective, the actions of one individual may have doomed the world’s largest bony fish to an ignominious demise.

Want to tell Sarkozy what you think of his actions?  Sign Greenpeace’s petition. It's in French; Greenpeace UK has kindly provided an English translation.

Fortunately, all is not lost.  We can still save this animal – but yes, it is going to be more difficult that in otherwise would have been.

First of all, there is a chance that Europe will reverse its position.  Lobbying efforts are underway in France and other key countries, and if the balance of power can be swung away from the Mediterranean, the European Commission may vote in favor of the proposal after all.  Unfortunately, we most likely won’t know how this will fall out until early next year.  So, in the interim, Monaco’s proposal needs a new champion.

 

 

There is a meeting in Brazil in November that will revisit this issue.  Before it kicks off, we need to convince the government of a major world power to take a stand on this – and frankly, the best candidate is the United States.  If we can get Washington to step up, we can still save the bluefin tuna from extinction.

We’re gaining momentum here in the States.  The Coastal Conservation Association, a major recreational fishing association, has taken up the banner and is pushing to have Northern bluefin listed under CITES Appendix I.  President Obama’s Ocean Taskforce is traveling about the country holding open hearings on ocean issues, and the administration seems receptive to the idea of pushing this issue and creating marine reserves in the Gulf of Mexico to protect the bluefin spawning grounds.  And numerous environmental groups and activists soldier on, waving the flag and shouting to the rooftops.

Please, spread the word and get involved.  Tell your friends and co-workers about this critical issue.   Support Greenpeace’s actions in France and help us get Paris back on track.  Avoid sushi restaurants like Nobu that serve endangered bluefin tuna.   Most importantly – don’t give up on this amazing animal just yet.  We can still turn things around.

One of the most important things that we can do for the planet this weekend is as simple as treating ourselves to a movie.

The United States is dotted with parks and facilities that ostensibly exist to celebrate the beauty of the ocean and its inhabitants. While I won't name names, I'm talking about those grandiose, concrete-bunker tourist abominations that allow patrons contrived splash-zone experiences with kidnapped cetaceans. Porpoises, dolphins, and even orca are included in these marine circus acts. We watch the animals leaping through hoops and frantically clicking for their daily mackerel fix, all the while remaining blissfully ignorant of how these animals came to arrive in their current situation.

There is a ghastly, bloodthirsty force behind this calliope-and-carousel facade: the dolphin capture industry. It operates in a small, hidden bay outside Taiji, Japan, and it has finally been exposed for the monstrosity that it is by Louis Psihoyos' new crime flick-cum-documentary, The Cove.

Winner of numerous Audiences Awards around the world, including the 2009 Sundance Film Festival, Silver Docs and Hot Docs, The Cove follows an Ocean’s Eleven-style team of underwater sound and camera experts, special effects artists, marine explorers, adrenaline junkies and world-class free divers as they carry out an undercover operation to expose unspeakable cruelties that, in this tiny Japanese bay, have become a way of life.

Utilizing state-of-the art techniques, including hidden microphones and cameras couched in fake rocks, the team uncovers how this small seaside village serves as a horrifying microcosm of massive ecological crimes happening worldwide. The Cove is the result of the team’s journey to Taiji: a provocative mix of investigative journalism, eco-adventure and arresting imagery that adds up to an urgent plea for hope.

I urge all readers of this blog to see what the New York Times calls "one of the most audacious and perilous operations in the history of the conservation movement," and what Rolling Stone describes as "a cross between Flipper and The Bourne Identity."


Witness the truth behind dolphin captivity, and help us bring this reprehensible, barbaric industry to its knees.

For a complete listing of showtimes and locations, please click here.

Monaco-Ville, also known as Le Rocher (the Rock), is a tiny little town tucked inside the tiny little pleasure garden that is the sovereign nation of Monaco.  Comprising about one tenth of the total area of the Riviera’s pocket Principality, this little hamlet is home to just over a thousand souls – many of them extremely rich. One resident in particular has achieved an astonishing degree of fame and fortune, merely by being the son of his equally diamond-encrusted parents: His Serene Highness Albert Grimaldi II, the Sovereign Prince of Monaco.

Albert Grimaldi’s home, the Prince’s Palace of Monaco, is a mansion of celestial stature that adorns the highest point in Monaco-Ville like a diamond tiara atop a prom queen.  It is a place of both breathtaking beauty and incalculable real estate value.  Still, despite his lavish digs and lofty title, Prince Albert and his Robin Leach-baiting lifestyle would not normally interest me (well, at least not for the purposes of this blog, but… I mean, come on, Grace Kelly was the guy’s mom.  How can my curiosity not be at least a little piqued?)  However, Prince Albert is not your everyday European kazillionaire blueblood head-of-state celebrity jet-setter.

Turns out he’s a European kazillionaire blueblood head-of-state celebrity jet-setter environmentalist.

Prince Albert is no slouch when it comes to saving the planet.  He has worked diligently to dismantle the Monaco Zoo, repatriate the animals into the wild, and transform the facility into a children’s park (although he does keep two nerpa seal pups which were presented to him by the Russian governor of Irkutsk).  He served as the patron of the Year of the Dolphin, a title given to the year 2007 (and later extened to 2008) by the United Nations.  He even took a trip to visit 26 different bases and research facilities in Antarctica to learn about the effects of climate change on the ice-clad continent.  Still, this was all just a prologue to what the Prince did about a month ago.

In June of 2009, Prince Albert co-authored a letter to the Wall Street Journal with Charles Clover, the author of The End of the Line. In the letter, the Prince openly decried the annual embarrassment that is the European Union bluefin quota.  He also acknowledged that the species is indeed endangered and that it merits legal protection rather than the unchecked over-exploitation it is suffering at present.

He concluded his regal communiqué with a masterstroke – a formal announcement that Monaco will propose to have Mediterranean bluefin listed as an endangered species under the Convention on International Trade in Endangered Species (CITES).

The challenge has been that most people are unaware of how amazing this animal really is.  Most people have never seen a bluefin tuna, as these majestic creatures spend their lives swimming in the deep blue currents of the Atlantic ocean.  Most don’t know that if you let a bluefin tuna reach full maturity, they can weigh over 1000 pounds and exceed 10 feet in length.  The actual percentage of the global population that has ever seen a living bluefin tuna up close is too small to calculate.

As such, the country of Monaco, with its population of just over 30,000, is little more than a village on the international stage, but has nevertheless set a tremendous precedent here.  Under the guidance of its monarch, Monaco stepped up and took a stand against a barbaric and unconscionable practice that is occurring just a scant few miles from its glitterati-strewn shores.  A nation that is only rarely awarded delineation on a schoolbook map had taken a position at odds with those historically espoused by its comparatively gargantuan neighbors, its most important trade partners, and nearly every other country in the world.

A month later, the world was able to see Monaco as the leader it truly is.

On July 16th, 2009, le President lui-meme, M. Nicholas Sarkozy, announced that France, too, would be seeking to list Mediterranean bluefin under CITES.  This was a tremendous blow to the bluefin industry; while Monaco is neither an EU member nor a powerful enough state to pose a threat at the Convention meetings, France is both.  To compound the impact, later in the same day – a day which could be called “Thunnus Thursday” – a similar proclamation rang out in the streets of London.  Huw Irranca-Davies, Minister of Fisheries for the United Kingdom, declared that the UK would join France and Monaco in support of this noble goal.

While it is too early to predict the full ramifications of these events, it is extremely likely that the next CITES Conference – currently scheduled to be held in Qatar in March 2010 – will be quite a pyrotechnic show.  Countries like Japan and Spain have invested tremendous amounts of money in the Mediterranean bluefin fishery, and are predicted to vociferously oppose the listing.

So what can we do as individuals to support the actions of Monaco, France, and the UK?  How can we make our voices heard above the din of the political machine that is propelling the bluefin towards utter extinction?

Action:  Sign this on-line petition to support the USA joining France, UK and Monaco.

Action:  Greenpeace for a rundown of which seafood retailers are responsible.

Action:  Practice catch and release if you fish recreationally.

Action:  Get involved, sign up and voice your concern.

Action: Check out the Tag A Giant Foundation, where you can learn about the work that’s been done by some of the world’s foremost marine scientists.  The members of this crew have dedicated their lives to bluefin research and borderline fanatical in their devotion to the animal.  A good group.

If we are to save these gentle giants, the time is now.  Monaco, France and the UK are giving the bluefin a chance, and it is up to the rest of the world to continue the momentum.  We have the power to save the mighty bluefin, but only if our voices unite to demand it.

As for Prince Albert, none of this would have happened without his insight, his courage, and the small but undeniable voice of his Lilliputian homeland.  Sometimes it really does take a village to change the world (thanks, Hillary.)

This article was co-authored by John LoGioco and Casson Trenor.