An Interview with a Pirate

| More
cassontrenor This exclusive interview was conducted by Greenpeace correspondant Ashley Mirabile, and is cross-posted from the Greenpeace community blog.

The popular grocery store, Trader Joe's, known for stocking its shelves full of affordable products with natural and organic ingredients, has dodged many attempts by Greenpeace USA to discuss its less than satisfactory seafood buying policy. Despite the company's commendable evasive techniques, they have failed to silence deranged spokesman/ deviant pirate, Traitor Joe, who leaked some truly embarrassing seafood secrets in an exclusive interview with an official Greenpeace volunteer this week.

Traitor Joe, who has lately been rumored to frequent The Reef in order to feed his growing addiction to karaoke and the age-old pirate tradition of gluttonous drinking, was discovered mid-musical number on stage in a state of discombobulation Monday evening. The intoxicated pirate, whose already encumbered sight due to the necessity of an eye patch appeared to be blurred, spilled a flask of rum down a ragged t-shirt bearing the Trader Joe's insignia. His speech was slurred and his voice was hoarse from the repetition of his favored melodic verse:

 


"Yo ho, yo ho, a pirate's life for me.
We're shady, deceitful, so we can make loot,
Eat up me 'earties, yo ho.
We peddle red-list fish, and don't give a hoot,
Eat up me 'earties, yo ho."

When he stepped down from the stage and sat back down at his regular stool at the bar, Traitor Joe appeared to be loose-lipped with the unconcerned bartender about certain red-list fish species that have made it to the frozen aisles in various Trader Joe's locations.

There are 22 species included in the Greenpeace Seafood Red List and according to Greenpeace, "they have a very high risk of being sourced from unsustainable fisheries or unsustainable aquaculture operations."

Greenpeace surveys have found that Trader Joe's sells 15 of these red-list seafoods including orange roughy, Alaska pollock, and Greenland halibut.

Joe, in his state of inebriation, fortunately failed to recognize his interested bar companion to be a member of Greenpeace and so did not bother to relent in his speech when approached by aforementioned environmental activist.

"Arghhh, Matey. My favorite snack is Trader Joe's lightly breaded fish sticks," Joe said. "They've got a secret ingredient in them that makes me think them a tasty treat. It's Alaskan pollock!" 



For the last five years, survival of juvenile pollock has been recorded as below average in the Gulf of Alaska, Aleutian Chain and Bogoslof area due to overfishing. Pollock fisheries may also be responsible for the rapid population decline of endangered Steller sea lions and northern fur seals.

"But you'd never know that the ingredients in me favorite Trader Joe's products were unsustainable 'cause of our ambiguous packaging," Joe said.

Trader Joe typically labels its products to help consumers purchase vegan, gluten-free or other diet-specific foods, but the labels on their seafood products inadequately advise customers who would otherwise commit to sustainable shopping.

 


Joe, smacking his lips in delicious delight, continued to list various other seemingly innocent Trader Joe products such as the "Wild Sashimi Grade Ahi" which contains longline-caught yellowfin tuna, and "Trader Joe's Seasoned Turbot" which is actually the bycatch-heavy Greenland halibut. Both of these are red-list species.

"I just wish all 'em darn activists would stop sending those bloody Singing Billie the Chilean sea bass telegrams," Joe said. "They be gettin' on me last nerve!"

Traitor Joe then abandoned the conversation and approached the stage once again to commence in singing his own rendition of "Row Row Row Your Boat."

The interview, however brief, gave insight into Trader Joe's unsustainable seafood buying policy and should encourage Trader Joe customers to continue to put pressure on the popular grocery store.

Comments:

Permalink michellefrey [Member] on October 08, 2009 at 20:43
For shame, Traitor Joe, for shame!

You must have an account and be logged in to post comments. Log in or create an account for the Greenpeace member center here.

About Me

cassontrenor


Casson Trenor, Senior Markets Campaigner with Greenpeace USA, spearheads the organization’s efforts to hold restaurants and supermarkets accountable for their seafood sustainability practices and to help educate the public about the global fisheries crisis. He is the author of Sustainable Sushi: A Guide to Saving the Oceans One Bite at a Time, a full-color book that profiles dozens of the most common fish and shellfish encountered at the sushi bar, details where and how they are harvested, and discusses their environmental status in plain and accessible language.Trenor is a frequent commentator on sustainable seafood issues and has appeared in regional and national publications, including NPR, the New York Times, Los Angeles Times, Seattle Times, Tampa Tribune, San Francisco Chronicle, and Edible San Francisco. He is also the subject of an extensive multi-part feature story in the Japanese newspaper Kochi Shimbun.  In October 2009, Trenor was named a "Hero of the Environment" by Time Magazine.Trenor speaks five languages, has traveled to over fifty countries, and holds a Master’s degree in International Environmental Policy from the Monterey Institute of International Studies. In February 2008, he and two partners opened Tataki Sushi and Sake Bar, the world’s first sustainable sushi restaurant. He was born in Washington State and currently resides in San Francisco.

Contact Me >

Invite cassontrenor to your Personal Activist Network

Syndicate XML

Categories




702 H Street, NW, Suite 300, Washington, D.C. 20001 (202) 462-1177
youtube   myspace   facebook