In response to the 60 Minutes report about contamination of the Amazon rain forest in Ecuador, Chevron apparently hired its own reporter to create its own version of the report.  According to the New York Times:

Both videos start with a correspondent appearing on camera and calling it a “bitter” dispute. But from there, they diverge. The “60 Minutes” report visits the rain forest, talks to the Ecuadorean judge and interviews a Chevron manager. The Chevron video interviews the same Chevron manager, as well as five professors who are consultants to the oil company, but none of the plaintiffs.

The Chevron video never directly claims to be journalism. But a casual viewer could be swayed by the description — “Gene Randall reporting” — and the journalistic devices used, including file footage of the rain forest and over-the-shoulder interviews with experts. Chevron declined to answer questions about the video.

Chevron also bought Google ads so that its own website about the lawsuit, which includes the video, appear as the top link when anyone googles "Chevron in Ecuador".

It's unclear how much Chevron spent on the video and website, but it seems that money would have been better spent actually cleaning up oil wells in Ecuador. Surely that would have done more to improve Chevron's image than this bit of greenwash.

In today's Guardian, Fred Pearce calls out BP's "Beyond Petroleum" greenwash.  

He states:

"BP likes to say that it is investing $1.5bn (£980,000) a year in 'alternative energy'. True, I am sure. But that word 'alternative' is clever. Delve a little further and it turns out that BP's alternative energy division includes not just wind and solar and biofuels but also natural gas-fired power stations. Natural gas may be less polluting than coal and oil, but at the end of the day it's a fossil fuel filling the atmosphere with CO2. Alternative? Not by my definition."

He goes on:

"Also sheltering in the alternative energy division is BP's 'emissions assets business', which makes money out of carbon trading, and a venture capital unit. But even if we lump all this 'alternative' activity together, it still only makes up 7% of the company's planned $21bn (£13.85bn) investment this year. The remaining 93% is oil, spiced up with some coal."

 Read the full article - Greenwash: BP and the myth of a world 'Beyond Petroleum'