Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!


Last weekend, Kleercut campaign activists teamed up with fans of the LA Angels baseball team to send a powerful message to tissue-manufacturer Kimberly-Clark.

Prior to the game against the Texas Rangers, the Angels hosted a festival for fans.  Amid Latin music acts, carnival rides and vendors, Kimberly-Clark set up a train-shaped booth to promote their Huggies and Pull-Ups diapers.  While I’m not sure what trains have to do with diapers, their goal was to flood Spanish-speaking moms and dads with coupons and bags of their paper-plastic panty protectors  – just what you want to carry around at a baseball game, right?

They didn’t know that a “Kleercut en Espanol” outreach-blitz was about to be launched.  Dressed as Boreal Bears, trees and “Forest Angels,” bilingual Kleercut activists set off to spread the word about Kimberly-Clark’s contribution to forest destruction.  Angels fans of all ages learned that most Kimberly-Clark consumer products, like Huggies, Kleenex and Cottonelle, don’t use any recycled paper fiber.  Instead, they use trees.  And plenty of those come from ancient forests like the Canadian Boreal.  You can read more about why that’s a really dumb idea here and what they should do about it here.

When they learned about Kimberly-Clark’s role in forest destruction, more than 300 Angels fans decided to take action straight away!  In bilingual photo petitions they pledged to be “Ancient Forest Angels” and stay away from Kimberly-Clark’s unsustainable products.  Two of the performers at the event, Latin American rap stars, jumped off the stage to take a quick shot with the bears and a stand up for ancient forests.  Our team even had to split up in two groups to accomodate all picture and bear-hugging requests. Check out more pictures here.

Complaints from the spoil-sport Kimberly-Clark marketers eventually led to our poor Boreal Bears being booted from the event – sorta like clearcuts kick wildlife out of the Boreal Forest.  But, they accomplished their mission, talked with hundreds of fans, and put Kimberly-Clark on notice that people of all backgrounds want to “salva nuestros bosques primarios” (save our ancient forests)!

-Gesche