Timberland steps it up a notch to help Save the Amazon!

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mikeg Thanks in great part to all of the emails and calls activists like you sent to the company, Timberland has announced a new policy agreement with Greenpeace that will help ensure the leather used in its boots and shoes is not contributing to new deforestation in the Amazon Rainforest or global warming. The policy will not only guide Timberland’s leather procurement from Brazil to ensure it’s not supporting deforestation, the policy also sets a deadline for Timberland suppliers to publicly commit to a moratorium on cattle expansion in the Amazon.

Greenpeace: Timberland steps it up a notch

Timberland worked with Greenpeace to craft a policy that will require its leather suppliers to commit to a moratorium on purchasing any cattle raised in newly deforested areas within the Amazon Rainforest. Given the cattle industry is Brazil's top source of greenhouse gas emissions and the largest driver of deforestation in the world, a moratorium on cattle expansion is a critical component of any Zero Deforestation policy in Brazil that aims to reduce forest-related greenhouse gas emissions. Brazil has committed to achieving Zero Deforestation by 2015.

Thank Timberland for stepping it up a notch with its suppliers to help eliminate Amazon destruction from the leather sector in Brazil. Every step counts in the fight to save the Amazon and our climate!

Comments:

Permalink TimS [Visitor] on August 08, 2009 at 06:47
Maybe, if more big companies, such as Timberland, would give a damn about the world they live in, maybe, our kids will still have a world to live in. Just maybe...

Tim
Permalink Debra [Visitor] on August 17, 2009 at 09:27
The meat industry is the driving force behind nearly every form of environmental destruction on this planet. It is the second largest source of all greenhouse gases - more than all forms of greenhouse gases combined. Its the lead cause of deforestation, it uses 70% of our water. 10,000 children die each day of starvation while we feed about 60% of our grain supplies to livestock. The thirteen pounds of grain that are needed to produce one pound of beef could feed over 30 children. We have more than enough food to feed billions more people, but instead we feed the 60 billion farm animals that are slaughtered each year. All for the taste of meat!

Be veg, go green to save our planet.

Truly, if you are not vegetarian, you can not call yourself an environmentalist. Greenpeace's first goal should be to educate people to be veg - it will solve all the individual problems you are fighting.

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