Fred Pearce in The Guardian recently pointed out that Shell has sold out on its renewable promises, claiming they are 'not economic'.
At a time when new bosses at Exxon in the US are making overtures to Barack Obama's idea of a new green deal to fight climate change, Shell is going back to the bad old days.
In recent years, Shell has invested more than $1bn in the most commercial of the new renewable industries, wind power. It claims to have more than 500MW of wind power capacity altogether — the equivalent of half a regular power station.
It was chicken feed for them. But many hoped for more. Then last year, Shell pulled out of what would be the world's largest offshore wind farm in the Thames estuary. The London Array would have tripled its wind capacity.
The company claimed at the time that it was going to concentrate its renewables business in the US. Now that promise has quietly disappeared. Last week, its head of gas and power, Linda Cook, told reporters: "We do not expect material amounts of investment [in wind and solar] going forward." Biofuels will still get cash. Everything else is back into cold storage.
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.