GE’s Ecomagination ads promote the company’s smart grid technology with the aid of a very familiar singing scarecrow.


A thoroughly informative post on the 24/7 Wall Street blog, however, provides a different perspective:

“The reality is that smart grid technology in one form is already required by 42 states.  Although alternative energy may benefit from this new service, there are myriad ways that it will improve consumer spending and carbon emissions without adopting better alternative energy efforts.  Ecomagination’s stated goal is to ‘meet customer demand for more energy-efficient products’ by investing in ‘innovative solutions to environmental challenges.’  The character of this statement is fair, but it belies the company’s larger corporate identity and its history as one of the country’s worst polluters.”

It’s the Law, Stupid!

-Stop Greenwash