Some corporations, employing the 'Dirty Business' greenwash tactic, create (or just buy) a boutique "green" brand in an effort to distract from the majority of their environmentally unfriendly products.
Kimberly-Clark, however, can't even go that far--their new Naturals line of products, sold under the Scott brand, is little better than their forest-destroying Kleenex brand.
To find out which tissue and toilet papers are made from recycled content, and which aren't, visit the Greenpeace guide here.
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