Not too long ago, Stop Greenwash dissected a stellar bit of greenwash from Peabody Energy, one of the world's largest coal companies. We examined their methods and broke apart their lies, but we never really codified the system that the coal industry used to coopt the environmental movement.
Luckily, a leaked memo from the President of the ACCCE to the CEO of Peabody Energy does just that:
"More than a year ago, New York Governor Pataki proposed an eleven-state regional CO2 cap and trade program. CEED has been engaged in this effort from its beginning. Persuading Pennsylvania and Maryland (as major coal-consuming states) to stay on the sidelines, rather than signing onto this initiative, has been one element of our strategy. The other element is to pose voluntary sequestration and technology as the correct policy, rather than mandatory controls."
"Our strategy in dealing with mercury has been two-fold: prevent states from taking precipitous or unwarranted action to regulate mercury and engage in the federal rulemaking to protect the interests of coal-based electricity."
are just two of the choice quotes from the memo. You can read the whole thing if you want, but beware: any doubts you held as to whether or not these clean coal advertising campaigns were a blatant attempt to manipulate public discourse and interfere with global warming initiatives, well...yeah.
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.