This new post in GreenCarReports.com nicely summarizes the issue we've taken with GM's "Gas-Friendly to Gas-Free" campaign. It's nice to see that others aren't fooled by the greenwash either:
The trouble with the "more 30-MPG-highway cars than anyone else" claim, though, is that many of those cars are simply different nameplates on the same basic vehicle.
With Obama's auto-industry oversight board insisting that superfluous brands--like Saturn and Pontiac--be axed, those badge-engineered models will all go away. In fact, of the 20 vehicles GM touts with highway mileage of 30 mpg or higher, more than half (12 of them) are doomed.
But we think it's kind of a dumb marketing claim anyway. It doesn't matter how many models you have over 30 mpg; it's how many you actually, you know, sell. With reports of Pontiac G3 and G5 models piling up on dealer lots, plus plummeting Saturn sales, we fear GM isn't doing so well there.
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.