Last week, we wrote about Shell’s latest greenwashing campaign that is to be centered upon the idea of passing energy to the next generation and particularly the slogan “Let’s Go.” Two commercials and a print ad have emerged so far featuring this phrase.
It has shown up in newspapers, magazines and on national television…and now in a metro station in the Washington, D.C. area.
While walking through the Braddock Metro Station in Alexandria, V.A., Kert Davies, Director of Research at Greenpeace, saw the same slogan on this ad in the station.
It is a simple advertisement and in fact, the shell logo is so small, it would be hard to recognize on first glance. The greenwashing message reads, “Lets build a better energy future. Let’s go.”
Advertising in the metro stations of the D.C. area is high priced real estate for any company; not only because of the thousands of people that will pass it every day, but because of whom those people might be. D.C. is an area for policy makers, movers and shakers. Shell probably wants them to think they actually care about a clean energy future.
Instead, hopefully everyone looks past the big, bold letters of his greenwashing message to the small Shell logo in the corner and realizes the history of this company and why those words shouldn’t be trusted.
Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.