Greenpeace

    This is the Greenpeace blog space, so I’m sure everyone here already knows about Kleenex’s kleercuts in the Boreal forest, as well as understands all about the Boreal’s importance. So I shouldn’t bother to point out that even though it’s far away from us (those of us in the US and most of us in Canada, also), these wildlands are an essential guard against global warming, storing carbon dioxide in thick layers of moss, soil and peat. I won’t go into the Boreal’s totally incredible landscape of granite outcrops, lakes, rivers and marshes interspersed with pine, spruce, fir and polar forests. I won’t even mention that the Boreal is home to hundreds of wide-ranging wildlife species, such as moose, caribou, lynx, bear, wolves, eagles, hawks, owls. And of course, I’m going to tell you nothing, absolutely nothing, about the nearly 50% of the other 700 North American bird species that nest or breed in the Boreal.
    All this not being said, there is something that I bet you don’t know, and this is what I want to tell you about. The Kleercut campaign has a student component. Students can—students are—working across the country to influence their universities and colleges to not buy Kimberly-Clark products. So, just as individuals and small businesses (check out the Forest Friendly 500, www.forestfriendly500.com, if you haven’t already) are saying “No” to Kleercuts, if the students have their way, soon too will schools be wheedling their purchasing power against K-C. Yay!
    More stuff you might not know: there is a Day of Action against K-C coming up. On April 5th, students across the country will be hosting “Kleercuts Stink” events. To learn more about the activities planned, or to see events near you that you can attend, or to sign up to host an event, go to www.stopkleenex.com/april5.
    Students have already had a Day of Action this past fall. While the fall’s activities got K-C’s attention, they responded by only paying lip service to our demands to stop kleercutting the Boreal. This time, with your help, we’re going to raise a stink that K-C can’t ignore!