Obviously, every campus is different, and there is no one way, one set of steps to follow, to run a successful campus campaign. However, consider the points that follow as a sort of checklist that you can add to, or subtract from, as they relate to your campus situation.

1) Identify your goal. The over-arching goal of the K-C University Campaign is to get universities to commit to not using K-C products until the company stops sourcing from ancient forests.
2) Find your target. Who is the Facilities or Operations or Purchasing Manager (i.e. who is responsible for purchasing decisions) at your school?
3) Find yourself a group. You’re going to need student (and maybe even professor) allies in this campaign. Either form a group with your friends and other interested parties, or find an already-existing campus group that deals with environmental issues. Some campuses have groups that tackle campus-purchasing procedures. If your campus has one of these, you may want to work closely with them (i.e. join the group and get them to tackle this campaign with you).
4) Get the word out to the student body. School officials are a lot like politicians—most times, in order to make them move on a campaign, you need to show them that a lot of people care about the issue.
Some ways to get the word out:
- campus newspapers (write an op-ed, write a letter or get an editorial)  
- tabling (posters, fliers, banners, anything to catch people’s eyes and engage them in the issues—this is a good chance to be creative and have fun)
- PSAs on the campus radio (write up a quick rap about K-C and get your college radio station DJs to read it every few hours)
5) Record your support. As you get the word out, get records of support. Have people sign postcards, letters, toilet paper, anything to document that they support your work on the K-C campaign.
6) Meet with the decision-makers (i.e. your target). This is not as easy as it sounds, after all, who knows how willing to meet with you your individual campus decision makers will be, so setting up an initial meeting may take a lot of hard work and persistence. Nevertheless, let’s jump ahead. Good work! You’ve set up a meeting. Make sure that you’re prepared for this meeting.
- Know the issues: why are you against K-C?
- Know what you want from your school.
- Know why you want this; be able to vocalize the importance and impact on K-C of your university/college going K-C free.
- Be able to offer realistic other purchasing suggestions for your school.
- Come prepared to counter your school’s arguments against going K-C free.
- Have literature on hand that the decision-makers can refer to and keep after the meeting. (Pictures of the Boreal are really helpful, as they literally let people see things they may never have known existed before.)
- Bring your show of student support. No- you don’t need to bring your 10,000 students into the office, but do bring the signed petitions or letters.
7) Follow up with the decision-makers. This means a thank you for the meeting, but also a nudge (or more than a nudge, some pushes) to keep them to what they’ve agreed. Maybe they haven’t said that your school will go K-C free, but said that they’ll “look into that possibility.” Well, ok. So give them a call a few days later and ask, “Have you checked out the literature I’ve left with you? Do you have any questions about what we’ve discussed?” Also, ask for follow-up meetings.
8) Lastly, be prepared to fight! Remember, this may be a long-term campaign. You might even graduate before your school’s committed to going K-C free. But laying the groundwork: getting other students interested in what you’re doing, and letting others (people outside of school, the faculty) know about the campaign, are both huge aspects of any campaign. Even if you can’t get the golden egg, a letter of support from your school, by educating the public around you, I’d say you’ve definitely gotten lots of gold dust, and think about how much easier you made the trail for the following year!