Have you been noticing Kimberly-Clark products in public bathrooms at restaurants, stores, movie theaters, etc? Wondering what to do about these sightings? Why not document them? I’ve mentioned this aspect of the K-C campaign before, but now that many of you are on some kind of school break, well, now’s a perfect time to actually do it!
This winter break, become a Kimberly-Clark-PI (K-C PI) and snoop in bathrooms around the world. K-C PIs are on the lookout for forest destroyers, namely (of course) Kimberly-Clark products. You can be a KC-PI by tracking and exposing businesses, chains, corporations, and other public and private institutions that are financially supporting K-C.
Sound engaging? A good use of your time? Here are the steps:
1) Find the Forest Crime
Keep your eyes peeled for businesses and institutions using K-C brands, including Kleenex brands (in Canada) as well as Scott, Viva, and Cottonelle (in the USA).
2) Record the Forest Crime
Snap photos and send in the contact information for any business or institution that you discover is using K-C brands of tissue products. We’re talking national chains, not your mom-and-pop businesses (but those, of course, you should get to join the Forest Friendly 500).
3) Submit your evidence (so many ways!)
Online: www.kleercut.net/en/evidence
Email: ickc@kleercut.net,
Fax: (Canada) (416) 597-8422 or (USA) (415) 255-9201
Mail:
(Canada)
Kimberly-Clark Private Eye
Greenpeace Canada
250 Dundas St. West, Suite 605
Toronto Ontario, Canada
M5T 2Z5
Or
(USA)
Kimberly-Clark Private Eye
Greenpeace USA
75 Arkansas St.
San Francisco CA, Canada
94107
4) Expose the Forest Crime
Greenpeace will use this information to track and target companies and chains that are using K-C products. We will be pushing them to break their contracts with K-C and stop purchasing tissue products made of ancient forests.
That’s all I’ve got for now- have a great holiday, and see you in the new year!