Last Saturday in New York’s Times Square, Kimberly-Clark was filming a Kleenex “Let It Out” commercial. Unfortunately for K-C, Greenpeace activists were there to join them.

Kimberly Clark’s new ad campaign features "Brand ambassadors" who stop folks on the street, telling them "don't hold anything back,” and "let it out." The commercial encourages these real people to tell Kleenex about something that upsets them (and then use a Kleenex to wipe their teary eyes). Well, we definitely told them what upsets us!

We sent three undercover Greenpeace Frontline activists in with hidden mics to infiltrate their interviews and talk about what really makes us cry: wiping out old-growth forests for disposable tissue products. While our third activist actor was sitting on the Kleenex couch, talking to the therapist/actor, ten folks in Kleercut t-shirts appeared out of nowhere and held a "Kleercut" banner up behind the couch.

The Kleenex team was caught off guard. They stopped the film shoot and for the rest of the day we flyered passersby, effectively shutting down the filming of  a massive ad campaign. KC execs in town for a paper conference stopped by to observe looking none too pleased in their suits and their scowls.

At one point the camera crew had to shut down for an hour, they had a difficult time getting a shot that excluded the Kleercut logo, and for some reason found very few New Yorkers interested in Letting It Out for their commercials. To see a video picked up by the Gothamist (NYC's largest blog that has a circulation of 250,000 hits/day) go to
http://www.gothamist.com/2007/03/26/video_of_the_da_57.php

no, I'm not talking about the Apple Campaign-- I'm talking about working for Greenpeace, in a way that pays you money!

Check out the latest job openings and apply to work with us!

Office Assistant in San Francisco
Greenpeace Organizing Term Coordinator (2 positions) in San Francisco and Washington, D.C.
Student Organizer in San Francisco or Washington, D.C.
 
Go to: http://www.greenpeace.org/usa/about/jobs for more info

read the article:

http://news.scotsman.com/uk.cfm?id=289422007

 

 

not climate change but certainly strange (image by William Kentridge): 

 

About two weeks ago, a Forest Defenders’ (sign up to be one at http://kleercut.net/en/) email went out that asked people to take action to save the Boreal forest. The email requested that Forest Defenders the world over contact “The View” hostess, Rosie O'Donnell.
    What’s Rosie got to do with Kleercuts? you wonder. Well, here’s the connection— seems like Rosie has been promoting Kimberly-Clark Products on her TV show “The View.” Isn’t it ridiculous (some might say, appalling) that a TV show as popular as “The View” would promote products manufactured by K-C, a company that destroys ancient forests to make disposable tissue products?
    Of course. And our Forest Defenders definitely thought so too. They sent hundreds of emails to ABC and “The View” to tell them that it is unacceptable to encourage the use of Kimberly-Clark products. In fact, Forest Defenders the world over sent so many emails that ABC seems to have temporarily shut down “The View’s” contact email function— after about 100 successful emails to ABC, many of the Forest Defenders’ emails couldn’t get through.
    While it’s frustrating that they did not get all of our emails, it’s a good sign that they heard us!

Now’s a great time to get involved in the Green My Apple campaign. Why? Because during the week of April 16-20, students across the nation will call on Apple to be a leader in the technology industry and create environmentally friendly “green” computers. How? With Apple’s own tools of course. How? We'll take digital pictures of students hugging Macs and/or holding comic book style speech bubbles with messages like “Green My Apple”. Then we'll deliver all of our pictures to Steve Jobs and Apple's Executive Board. Our week of action is strategically timed to take place just weeks before Apple’s annual general meeting (its AGM). This year, let’s give Apple investors something to talk about!

So what are you waiting for? Click here to Join us!(After you sign up you'll have to come back to this page on your own, we're still working out some kinks.)

Below are some links to help you get you started on your Apple Day of Action. Have more questions?  Email students@sfo.greenpeace.org, or call Sam at (202) 319-2486.

Helpful Tip Sheets

The 3 week plan to make planning your event easy

Ideas for your action table

Green My Apple talking points

Links

Campaign Homepage: www.greenmyapple.org

Frequently Asked Questions about the Green My Apple Campaign

Video: Greenpeace's Steve Jobs Keynote Spoof

Video: iPhone Spoof by Conan


Background Information, Materials and Reports

Report Summary: Greener Guide to Electronics, Company Rankings

Report: Greenpeace Guide to Greener Electronics

Report: Recycling of Electronic Wastes in China and India

Green My Apple Banners

Green My Apple Gear

Green My Apple Wallpaper

Toxics Animation from Greenpeace China

Files

3-Week Event Plan.pdf PDF, 20094 bytes
Ideas For Your Table.pdf PDF, 61004 bytes
Talking Points.pdf PDF, 22359 bytes

As you may know, the Greenpeace Organizing Term (GOT) recruitment season is well underway—the final application deadline is March 16th! To get the highest caliber students for the GOT program, we need your help. We need you to refer us lots of applicants. Because we all like sweet deals, this year we’re excited to introduce a massive, multi-school competition with a grand prize of a trip to Washington, D.C. or San Francisco for an actions training. The training will be your choice, either boat driving or wall climbing and it will be fully paid (including airfare and housing) by Greenpeace. We also have other prizes for your involvement. For every 5 applicants, you can choose a Greenpeace t-shirt or a Greenpeace tote bag (see the pictures).  There are just a few ground rules: 1) As soon as you get someone to apply to the program, email students@sfo.greenpeace.org with the name of your applicant, and your name, so we can keep track of who’s winning. 2) The training must be used within a year of winning the competition. Lastly, remember, the Greenpeace student team makes the final call on the competition.

Ideas for recruiting:
1. Make announcements in campus environmental groups with sign up sheet
2. Make announcements in classes with sign up sheet
3. Forward the email to listservs

Here’s some text about the GOT that you can use in your email recruitment:

The Greenpeace Organizing Term final application deadline is March 16th. Have you asked yourself lately: how do I get action, adventure, training and friends, all packed into one semester? If so, sit your self down and apply at http://www.greenpeace.org/got to spend a semester at Greenpeace. We’d also like you to spread the word to other passionate students interested in winning campaigns on campus. Please forward this email to your friends, groups, professors, and classes.

Here are some lovely models showing off your prizes . . . which one will you pick?

 

 

    It’s crunch time! Kimberly-Clark’s AGM (annual general meeting- read about it in Wikipedia-- http://en.wikipedia.org/wiki/Annual_General_Meeting) is coming up on April 27th. Last year at the K-C AGM, the K-C Board was surprised with a terrific (not for them) letter from American University that stated the University would not buy K-C products until the company stopped sourcing from endangered forests. This year’s AGM could be your campus’ turn to shine.
    Is your campus working on a letter? Wouldn’t it be terrific if this letter were presented directly to the K-C Board of Directors? You bet. So keep up the awesome work, and if you get your campus letter by April 1st (3 weeks away! I told you it’s crunch time), we can plan to present it at the K-C AGM, and really knock off the K-C board’s socks!

Check out the student tools: http://members.greenpeace.org/students/tools/view/16
Read the story on American University: http://kleercut.net/en/campus
Read the American University Letter: http://kleercut.net/en/node/761?size=large

    Taking collaboration to a whole new level, the Greenpeace Student Network and the Greenpeace Organizing Term have teamed up at Columbia University in New York City. Campus Coordinator at Columbia, Lauren Valle, and the campus group EarthCo already has the Apple campaign going full-swing at Columbia, and recently, the GOT has joined them. To be sure, the intensity of this campaign will be raised to extraordinary heights.
Columbia is a key campus because Bill Campbell is the chair of trustees at the school and he also sits on the Apple board. You can count your chickens on this: the company will definitely be monitoring what goes on at Columbia.
    But, perhaps you are wondering: “what exactly is going on at Columbia?” Let me share: This past week the GOT has been doing a TON of outreach, has had more than 500 petitions signed and taken more than 50 "hug my mac" pix for the website. The petitions will both go directly to our buddy Steve, and be used by Lauren and EarthCo in their campaign to get campus administration to write a letter of concern. Way to go, GOT and EarthCo!


This is a photo about collaboration, but the GOT-EarthCo collaboration is….less stripped?

 

 

 

(image from: http://images.google.com/imgres?imgurl=http://usight.concord.org/collaboration/images/group_of_teachers.jpg&imgrefurl=http://usight.concord.org/collaboration/&h=244&w=350&sz=41&hl=en&start=87&tbnid=qY52dGKR9PFKmM:&tbnh=84&tbnw=120&prev=/images%3Fq%3D%2522collaboration%2522%26start%3D80%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN )