A Week of Action for Greener Electronics
Greenpeace has recently released a new Guide to Greener Electronics. While there are some nice developments— Lenovo, once ranked last in our 'Green Ranking,' has shot up to first place—there are some areas of non-improvement. Apple continues to lie listlessly at the bottom of the “electronics barrel.” We at Greenpeace and I’m sure you out there are wondering: if Lenovo can turn things around, what's stopping Apple from turning green?
Though I can’t answer that question for sure, I can say that likely leading to Lenovo’s decision to do environmentally better was competitive pressure, an ongoing dialogue with Greenpeace campaigners, and consumer expectations. With your help, Apple can join these greener companies.
From April 16th to 20th, students on more than 50 campuses across the US will be asking Apple to clean up their computers and score a perfect “ten” for the environment. All you have to do to participate is set up a table and take digital pictures of students hugging Macs and/or holding comic book style speech bubbles that tell CEO Steve Jobs Steve to “Take the Lead, Score a Green 10." We’ll upload these photos to our flickr account and once we've collected at least 500 pictures we'll deliver all of them to Steve Jobs and Apple's Executive Board. Our week of action is strategically timed to take place just weeks before Apple’s annual general meeting. Email students@sfo.greenpeace.org for more information about this campaign and how your school can play a role in helping us win it. We’re also having a conference call about the Week of Action on Tuesday, April 10th at 9 PM EDT. Email Sam at students@sfo.greenpeace.org to get more information about joining the call.
Read about our findings on our website, or on Grist, http://www.grist.org/news/daily/2007/04/05/
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