Like Scott toilet paper.  Why?  You've seen the campaign that Greenpeace and NRDC are running against Kimberly-Clark in an attempt to get them to stop grinding up the ancient Boreal Forest and coastal temperate rainforests in British Columbia, that's why.  Toilet paper is easily made out of 100 percent recycled content without chlorine bleaching.  But the early responses to our pressure have been about denial.  We found a paper industry trade rag that says they just need to do better marketing.  Tissue World Magazine in case you missed it.

More fun is the bumbling from K-C's headquarters as they have been outed for bragging about their environmentally responsible practices, despite the facts.  Don't believe me.  Check it out yourself from this veteran Fortune Magazine reporter.

 John Passacantando