Greenpeace

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

If you're interested in learning about the Boreal Forest we always refer to when discussing Kimberly-Clark, there is a new music video featuring the Boreal and current threats to the ecosystem.  Put together by three high school students for a class project over a year ago, the musicians will be presented with an award for their work on December 1st.  Please take a moment to view the music video. 

- Lindsey 

 

 

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

As most folks know we've been working for the past couple years to get Kimberly-Clark, makers of Kleenex, Scott, Cottonelle, and Viva, to commit to using more recycled and FSC certified content in their disposable paper products.

In an age of increased environmental concern we are seeing a parallel increase in corporate greenwashing efforts.  This week it was a relief to see Kimberly-Clark’s faux greenness outed in the Ethical Corporation magazine.  Here's an excerpt, you can read the full article or subscribe to their emails.

According to Dave Challis, Kimberly-Clark’s “sustainability manager” for Europe: “Working with the Carbon Trust is a perfect fit with our overall sustainability policies. We have long held objectives to reduce carbon emissions through our ‘Vision’ global environmental programme and this is an extension of that work. For Kimberly-Clark, exploring how the entire retail industry reaches a common measurement for carbon emissions is vital and we are delighted to be involved at this early stage.”

Sounds marvellous, doesn’t it? Is this the same Kimberly-Clark that has been widely condemned for its indiscriminate pillaging of the ancient North American Boreal Forest? According to environmentalists, Kimberly-Clark has gobbled wood from forests in Ontario for more than 70 years, driving massive clearcutting and environmental degradation.

The company stands accused of turning endangered forests in Ontario’s largest forest management unit – the Kenogami – into disposable products to be flushed down the drain or dumped into landfills. Without a break in this chain of forest destruction, wildlife such as the woodland caribou may disappear from the Kenogami altogether. Presumably one way for Kimberly-Clark to reduce its carbon footprint would be to stop this climate-busting practice with immediate effect.

In other news Kimberly-Clark's Cottonelle brand strikes out in a Grist magazine toilet paper review.  As they put it "While this one felt quite easy on the arse, some staffers reported feeling only guilt, as they suspected it wasn't so easy on the earth."  You can read the full article and compare some of the leading recycled toilet paper brands here.

- Lindsey  

I get the sense that people are interested in the staff behind the curtain here at Greenpeace so here is one story of an inspiring forest defender.  If you receive the quarterly newsletter you've met Jeremy before and should enjoy this update. 

 

Last week Forest Campaigner Jeremy Paster was awarded the People and Planet award by Rainforest Action Network (RAN).  Here is an excerpt from the event as covered by Branden at RAN.

 
"And finally, a surprise award, for Jeremy Paster. Jeremy was one of the key organizers of the ‘99 WTO protest and has been a great friend to RAN and the movement. He was diagnosed in 2006 with advanced metastatic prostate cancer at the age of 35. He was recovering from an operation when we announced this award - to recognize his great contributions to the world through his activism, his photography, his work and his spirit. RAN ED Michael Brune took the stage with Jeremy’s friends, Ilyse Hogue, John Sellers and Marianne Manilov. The three of them managed to gain the attention of the room - 650 people mind you - with Jeremy’s story. And while holding the space by telling stories of Jeremy (which I invite them to post on this blog) Jeremy was racing to the venue, having “escaped from UCSF”, in his own words. And after quite a few emotionally charged minutes, Jeremy made it to the party. Escorted by friends and family he was wheeled to the stage and stood to accept his award. And in accepting it, his humility and grace honored us. We are so very blessed by this very very fine man. If you’d like to learn more about Jeremy, visit www.jeremypaster.com. You can make a donation to help offset his significant medical expenses here: http://jeremypaster.com/donate/" 

Congrats Jeremy! 

 

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

Last week in the New York Times there was a very small world brief titled: Office for Native Claims Urged. In 1995 a Ojibwa Native Canadian, Dudley George, was killed by a police sniper while at a land claim protest. Twelve years after George’s death the inquiry report recommended the government establish a land claims agency to resolve the thousands of land claims in Canada.

My question- did it really take an inquiry to alert the Canadian government to the many problems surrounding land claim disputes? For the past few years Greenpeace and dozens of other environmental and native organizations have been waving the flag about poor land management practices. The Canadian Government is aware that the Boreal Forest is vital to the climate and wildlife. The Canadian Government is aware that areas are being logged before land disputes are settled. The Canadian Government is aware that less than 10% of the Boreal Forest is protected . Just last month 1,500 scientists signed a letter asking the Canadian Government to act.

This is no longer a question of awareness it is a question of action. Why has the Canadian Government failed to protect this resource vital to the entire planet? Because it is far too profitable to hand over the land to American companies interested in mining and logging. As we know from the Kleercut campaign companies like West Fraser are sent in to clearcut so that Kimberly-Clark’s appetite for cheap pulp is met. We can all buy virgin Kleenex at the store because the land in Canada is up for grabs to American companies.

Will the Canadian Government create an office to resolve native claims disputes? No. It's already decided and the land is up for grabs to the highest bidder. Just as we've seen recently with climate policy, the Canadian Government seems comfortable following the Bush Administration in a race to the bottom. We may still be in the lead when it comes to bad environmental policy but the Canadian Government is right on our tail.

Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

A few weeks ago I was asked to explain what I do as a Greenpeace Forest Campaigner and found the question tougher to answer than you might imagine.  If you're interested in my response by way of lengthy story I've posted it below. It's also a decent way to get a sense of the devastation being wreaked on the Boreal so that we can blow our nose on Kleenex.

..... 

It smells similar to burnt hair. Burnt hair and fumes from a congested stretch of LA highway.  Ahead of me is what looks like an empty construction site complete with the dirt and the deeply scarred ruts from the large tires of earthmoving machines.

It’s my first time in the part of the Boreal Forest in Alberta, Canada.  The forest that is one of the largest unspoiled forest ecosystems left on Earth at 1.4 billion acres.  The forest that fifty percent of the 700 North American bird species depend on for survival.  I shouldn’t say it’s my first time in the Boreal, really it’s my first time visiting an empty stretch where the forest stood until it was pulped for toilet paper.  Companies like West Fraser bring in the machines to raze everything so that they can sell ancient ecosystems as pulp to Kimberly-Clark.  This is the pulp we all flush down the toilet as Cottonelle enhanced with Aloe, Kleenex Anti-Viral or Scott Extra Soft.

I spent the last hour moving through the filtered shade of tall trees surrounded by the scuttle of forest animals.  But now I’m standing in a clearcut.  The earth is still warm from the machines that overheat as they cut ten inches from the base of a tree: one tree after another, for hours upon hours.  The sun is too bright and there’s a glare that forces me to squint to review the debris.  There are ruts in the mud, snapped underbrush, the sideways splinter of a tree that was incorrectly caught in the machine, leaked oil stains, a broken sapling that was unable to escape a heavy-tread tire, and moss already shriveling in the bright sunlight.  I’m hot and sticky as I look across the brown where the heat is blurring my vision rising from the earth the wave heat does from pavement on a hot summer day.  This is the forest at its most vulnerable, a part of our world that until recently relied on the protection of ancient towering stands.  It’s uncomfortable to view this exposed underbelly, but this is my job.

I work for Greenpeace as a Forest Campaigner and my job is to make sure companies like Kimberly-Clark are held accountable to environmental standards.  The tough part of the job is to know that alone I can’t work fast enough.  As fast as we successfully organize customers and shareholders to pressure the company to change, machines move quickly across the forest. From time to time I am sent to inspect the damage. I confirm that Kimberly-Clark (the makers of Kleenex, Scott and Cottonelle brands) is still supporting the decimation of intact forests here in the Boreal and elsewhere in the world.

The kicker is that clearcutting doesn’t have to happen.

When Kimberly-Clark declares it is too hard to use recycled paper in Kleenex, they are really saying clearcutting is too cheap and too easy.

I’m standing in an empty space the size of 80 soccer fields and it feels more like the plains of Arizona.  The Boreal Forest here is completely gone and despite myths of replanting- the Boreal Forest here is irreplaceable.  Every year Kimberly-Clark prints a Forest Fact Sheet to sing the praises of their environmental deeds.  And this clearcut is a model of  the sustainable forestry Kimberly-Clark champions.   This is what happens when a company allows forest management certifications other than FSC.

If you’re asking what FSC is, there is no reason to let Kimberly-Clark confuse you. FSC stands for Forest Stewardship Council that was created by environmental leaders to serve as a check on companies that harvest forests.  The FSC certification means that someone other than the company has verified that wood coming out of a forest was harvested in a sustainable way.  Kimberly-Clark allows other certifications created by industry to promote the illusion that they are sustainable.  The clearcut I’m standing is considered a certified cut.

These clearcuts are wasteful. They make our world warmer and evict animals that are then forced to compete with other animals for new homes; animals like woodland caribou, bear and migratory birds.  Most people don’t know that 33% of the entire North American population of the American Robin depends on the Boreal for nesting or breeding.  As do 18% of Pileated Woodpeckers, 9% of Ruby-Throated Hummingbirds, 13% of Baltimore Orioles, 15% of BlueJays, 16% of Bald Eagles, 27% of Magpies, 36% of Bank Swallows, 46% of Whooping Cranes, 80% of Juncos, 83% of the Great Grey Owl population.  All these birds depend on the Boreal for the survival of their species.

The robin you watch hopping around the lawn every morning before you go to work depends on the Boreal Forest.  I’ll give you a minute to think about the brand of toilet paper under the sink in your bathroom.  And the thousands of pallets of your brand at the WalMart or Safeway distribution centers. If it’s a Kimberly-Clark brand, if it’s not recycled, your last purchase may have just evicted that Robin in your yard.  This season that happy little guy may be without breeding grounds.  

To avoid evicting thousands of migratory birds, including the American Robin in your yard, Baltimore Orioles or Bald Eagles there are easy steps you can take. Next time you’re at the store, flip the package over and buy the toilet paper with the recycled symbol that means paper made from paper. Avoid all Kimberly-Clark products: Kleenex, Scott, Huggies, Depend, Kotex and Cottonelle. Once you’ve made the change, tell your friends to do the same.

Once you’ve removed Kimberly-Clark from your shopping list, you can consider doing more. Look for recycled content in everything you buy and ask grocery stores to carry more recycled products. There are great alternatives out there: Seventh Generation, Marcal, Cascades, Earth First, Trader Joe’s and Green Forest.   Support the Greenpeace Kleercut Campaign financially so that we can continue to pressure the company to change using creative tactics, large customer contract cancellations, organized shareholder pressure, and awareness raising advertisements. If you own or work at a small business you can join our Forest Friendly pledge to avoid making purchases that impact our ancient forests. Let the company know that you think Kleenex needs to increase the amount of recycled content and FSC certified pulp in their tissues, that you feel irritated, frustrated or devastated at the use of our ancient forests for toilet paper and disposable tissue.

As a Greenpeace Forest Campaigner standing in a clearcut I only have one question for the Kimberly-Clark Corporation and their customers.  Is it really worth trading the ability forests have to mitigate global warming, worth trading the oxygen we breathe, or worth the silence in your backyard when you’re favorite songbirds have been impacted, just for soft Kleenex?