Greenpeace and  Kimberly-Clark have announced the successful resolution of the Kleercut campaign as the maker of Kleenex has established a new sustainability policy focused on protecting Endangered Forests. Go to www.greenpeace.org/kleercut to find out more!

According Fast Company, Kimberly-Clark's recognition by the EPA for the company's energy use falls flat given Kimberly-Clark continues to wipe out massive expanses of ancient forests for products like Kleenex.  We fully agree and we couldn't have said it better ourselves so here are a few excepts of the blog available here.

"It seems strange that a company which cuts down 200-year old greenhouse gas-absorbing trees should be praised for its reductions in greenhouse gas emissions. And if Kimberly-Clark can take the time to use sustainable energy, why can't it use sustainable resources--i.e. recycled fiber? Because as we recently learned, soft, fluffy recycled tissues are possible."

"Sustainability shouldn't be looked at in a vacuum--every aspect of Kimberly-Clark's operations should be taken into account. We're all for companies being justly recognized for their environmental efforts, but in this case, the EPA's praise falls flat."

As Kimberly-Clark's greenwash train picks up speed you can look for more posts from us on the truth behind the green screen.  

- Lindsey