We’ve launched a new iPhone app version of our Recycled Tissue and Toilet Paper Guide. The app, created for us by 3rd Whale, makes it easy to find the paper products that are easiest on the Earth. Our experts evaluated over 100 brands and only recommended those that: contain 100% overall recycled content; contain at least 50% post-consumer recycled content; and are bleached without toxic chlorine compounds. We also rank so-so products that “could do better” and warn you off products that “should be avoided.”

The app has functions that allow you to browse by product category or search by brand name, as you can see from this screen-grab to the right.

If you download the app, please be so kind as to rate it!

And I swear, recycled TP is not as bad as some companies would have us think. I’ve been using it for years, and my bum is no less sensitive than the average joe’s. No need to be harsh on your rear to be kind to the ancient forests of the world! Don’t believe me? Just check out this video where a FOX news anchor – yes, FOX – couldn’t tell the difference between recycled and regular toilet paper.