Greenpeace

Tissue giant (and forest destroyer) Kimberly-Clark is trying to convince Spanish speakers in the US to buy its products – Huggies and Pull-ups in particular.  To do so, they’re touring southern California, handing out sample diapers.  If you’re a regular Treehugger blog reader, you know that they’ve had some weird marketing tours in the last year, including an ugly dog-bus and a fake café.  This time, it is a diaper-train tent.  I’m serious.

On Saturday, Kimberly-Clark advertisers set up in shopping center parking lots in the San Diego area.  Everything was going according to plan…until Greenpeace activists showed up again.

The diaper-dealers didn’t realize that Saturday was the start of the Dia de los Muertos (Day of the Dead), a holiday of Mexican heritage that celebrates those who have passed with a variety of activities – including the building of commemorative altars.

Our team sprang into action, setting up a Day of the Dead altar to honor the animals and ancient forests that have been destroyed for Kimberly-Clark’s throw-away products.  The display was complete with Boreal animals, posters of clearcut ancient forests, and placards that explained in Spanish and English: Dedicado a la memoria de los bosques eliminados por KC (In Memory of Forests Destroyed by Kimberly-Clark).

The team also passed out bilingual fliers to hundreds of shoppers, educating them about Kimberly-Clark’s role in ancient forest destruction.  The response was enthusiastic.  It seems ancient forest destruction stinks no matter how you say it.

The diaper-dealers tried to scare away our activists by threatening to “call Kimberly-Clark” and “take pictures” of them.  The activists were delighted by this news, since they’d been working hard to get people to call Kimberly-Clark and had been taking pictures of themselves all afternoon!

Stay tuned as our creative activists turn up the heat on K-C.  In the meantime, visit our take action center to use your own creativity to make a statement for ancient forests.

-Rolf