Hi!

I wanted to share some stories from our official opening of our new office in the Democratic Republic of the Congo (DRC). This post is quite long but it has been the best few days and I have to share with you all.

The Arctic Sunrise appeared just before 15:30 on Saturday afternoon moving along slowly up the Congo River toward Matadi, the DRC's principal port for timber exports. The ship was quite the site to behold! As it approached, the far side of the Congo river was moving rapidly upstream, but was moving rapidly downstream here next to the port. In the middle of the two currents there was an eddy unlike anything I have ever seen.  It was an amazing site to see the pirouettes the Arctic Sunrise did as it danced in between the powerful currents.

As the ship pulled into port, 10 local drummers played traditional music and several dancers performed to celebrate its arrival. We were at the sleepy end of the port where there is normally little activity other than a few containers moving in and out, but on Saturday afternoon it came alive with port officials, the governor of the province, and many other dignitaries who had come to welcome the ship. People waited in the baking heat of the Congo sun for over two hours for the Arctic Sunrise and its crew to clear customs. And finally, with all the formalities done, the dignitaries were able to welcome the captain and the crew and tell us all how excited they were for the ship and Greenpeace to be in their town.

The rest of the team arrived on Sunday. That includes Gregoire & Jerome (GP France), An (GP Belgium), Brad, Mary, Amadou, Anne, Prudence, Danny, Raoul and Rene (GP Africa), Lalita, Dietlind, Philippe, Maarten, Chris and myself from GP International, and civil society partners from all over the country.

Throughout the day we had many people from the port and the town dropping by to say hi to the crew and take a tour of the ship. We were the big event in town and everyone wanted to join in the excitement. The sheer excitement at the arrival of the Arctic Sunrise was amazing. The ship’s crew was warm and welcoming, offering tea, coffee, and dinner to the guards, customs staff, and random visitors that popped by. Everyone seemed quite taken by the kindness and generosity we brought to town.

The day of the launch, preparations began at 8am with briefings and getting the final logistics into place. We had a beautiful event planned, and amazingly enough by 11:00am we were running ahead of schedule!!!! We had the Congolese National Environment Minister, the mayor of Matadi, the governor and his advisors, provincial ministers, parliamentarians, and others representing environment and forests at the local and national level. As the dignitaries arrived the drummers took up their beat once again, and they were joined not only by the dancers but by a police band of at least 20 people who eagerly joined in the musical celebration.

The captain welcomed the VIPs on board for a special tour of the ship. We then ushered various groups of journalists and civil society partners through tours and brought everyone into the air conditioned hold where the ceremony took place. There were over 100 guests on board and the captain and crew did a fantastic job of ensuring that all our plans went according to schedule – even better still, ahead of schedule!

We opened with a speech by the provincial governor, then Lalita and Amadou spoke, and finally the National Environment Minister addressed us and welcomed Greenpeace but also challenged us to be real partners and turn our words into actions. He acknowledged that the road ahead may not be easy but he welcomed us warmly and officially declared the office open in Kinshasa (DRC's capital city and the location of our new office). Afterward we whisked our guests off to a hotel where everyone enjoyed a beautiful luncheon and we managed to have a good discussion with the high-level officials about Forests for Climate and what the climate talks in Poznan, Poland, which are happening this December, mean to the Congo Basin.

This day was truly an amazing day. As I sit here and type, it is so hard to find the words to fully explain what the atmosphere was like. The DRC is in the midst of a humanitarian crisis, and has been ravaged by years of conflict, part of which is driven by its natural resource wealth. This day we signaled our commitment to work here and address the environmental and social issues facing the 40 million people whose very lives are dependent on the forests and their amazing biodiversity. We saw hope and excitement that an organization with Greenpeace’s global reach and tools like the Arctic Sunrise was making such a strong commitment to work in partnership with these people who have suffered so much.

Opening an office in the Congo has been a long time in the making. We managed to do it in style. As the captain said, if we can run an event like this in the Congo, and ahead of schedule no less, we can do anything!

But now the hard work begins. This office needs all of our support and commitment as they are about to embark on the challenge of finding their way into the Greenpeace world, hurdling the planning meetings, learning how to leverage the national and international aspect of our campaign strategy, and finding the vision for the Congo that comes from the people of the Congo with the complete support of this organization.

Some of us returned to Kinshasa to ready ourselves for the trip to Poznan, where we will carry these stories forward in our fight to save the forests for the climate. Some of the team set sail today down the Congo River at 18 knots, and are now beginning preparations to do a solar generation workshop, led by Christian of GP China and the Kids for Forests team from Cameroun and Kinshasa. After the workshops they will do a solar installation and show movies on the solar cinema. We are not only showing our work defending forests and the people and ecosystems that depend on them, but also bringing in real solutions to the many needs and challenges of the Congo.

I want to say a final thanks to all of those that were there, the ship and its fantastic crew, the GP Africa staff and all the NROs and our civil society partners. It is most definitely a day I will not ever forget. Viva la Afrique!

Lots of love and warmth from our newest office in Africa!

Michelle Medeiros
Africa Campaign Coordinator
Greenpeace International

Ashley Perry is a 12-year-old at Friedman Middle School in Taunton, Massachusetts, who has taken to activism and campaigning at an early age. 

As we all know, Kimberly-Clark destroys ancient forests to make tissue-products like Kleenex and Scott tissues.  Ashley is running her own Kleercut campaign!

First, she implemented a Perry-family boycott of Kimberly-Clark products.  Ashley had read about Greenpeace’s Kleercut campaign on our website, took action, and she was able to persuade her family to follow her lead.  

Ashley has taken her campaign on the road as well; she refuses to use Kleenex at her friends’ houses!  She has distributed fliers that talk about switching to a more environmentally friendly tissue brand in her neighbors’ mailboxes and handed them out to spectators at the local baseball field about.

At her school, Ashley is a member of the Blue Crew, a group of students who go around twice a week to the classrooms to pick up paper for recycling.  In addition to her Kleenex-boycott work, Ashley has, along with her mom’s help, started a recycling program—the Ashley Perry Project—at the local baseball field.  Every week Ashley and her mom go retrieve the recyclables and bring them home to put in their own bins.  Recently Ashley wrote a letter to her school asking them to place recycling bins in the cafeteria for paper and plastic products.  Ashley says the response from her classmates and community members has been positive.  “They have been pretty good about recycling and putting it in the right bins,” she says.

Thanks to Ashley for taking the initiative, doing the research and making positive change!  It will take all of us to protect the ancient forests!

Keep up the great work, Ashley!

Andrea

Tissue giant (and forest destroyer) Kimberly-Clark is trying to convince Spanish speakers in the US to buy its products – Huggies and Pull-ups in particular.  To do so, they’re touring southern California, handing out sample diapers.  If you’re a regular Treehugger blog reader, you know that they’ve had some weird marketing tours in the last year, including an ugly dog-bus and a fake café.  This time, it is a diaper-train tent.  I’m serious.

On Saturday, Kimberly-Clark advertisers set up in shopping center parking lots in the San Diego area.  Everything was going according to plan…until Greenpeace activists showed up again.

The diaper-dealers didn’t realize that Saturday was the start of the Dia de los Muertos (Day of the Dead), a holiday of Mexican heritage that celebrates those who have passed with a variety of activities – including the building of commemorative altars.

Our team sprang into action, setting up a Day of the Dead altar to honor the animals and ancient forests that have been destroyed for Kimberly-Clark’s throw-away products.  The display was complete with Boreal animals, posters of clearcut ancient forests, and placards that explained in Spanish and English: Dedicado a la memoria de los bosques eliminados por KC (In Memory of Forests Destroyed by Kimberly-Clark).

The team also passed out bilingual fliers to hundreds of shoppers, educating them about Kimberly-Clark’s role in ancient forest destruction.  The response was enthusiastic.  It seems ancient forest destruction stinks no matter how you say it.

The diaper-dealers tried to scare away our activists by threatening to “call Kimberly-Clark” and “take pictures” of them.  The activists were delighted by this news, since they’d been working hard to get people to call Kimberly-Clark and had been taking pictures of themselves all afternoon!

Stay tuned as our creative activists turn up the heat on K-C.  In the meantime, visit our take action center to use your own creativity to make a statement for ancient forests.

-Rolf

Ethical Corporation’s “Greenwasher,” is a monthly column dedicated to pointing out inaccuracies in the seemingly environmental practices / actions of companies and corporations, has chosen to highlight tissue-giant Kimberly-Clark, makers of products such as Kleenex, Scott, Huggies, Kotex, and Depends, for the second time this year.

According to their website, Kimberly-Clark (K-C) “emphasizes sustainability and sound environmental practices as cornerstones of doing business…”  The irony lies in that K-C’s recycled tissue boxes hold tissues that are not recycled.  How could they let this happen?  How can the box that holds their tissue be the only part of the product that is recycled?

To further add to the greenwasher theme, K-C has released a sustainability report that states the wood fiber K-C receives from the Boreal Forest in Ontario, Canada, is “sawdust and chips – or leftovers.”  

There are two reasons that the above statement is ironic and a false environmental-advertisement.  First, the Kenogami Forest in northern Ontario has been completely destroyed and habitat has been lost due to K-C’s more than 70-year occupation.  Really, there is nothing “leftover” for K-C to log in the Kenogami.

In addition, a woodpile—enough to fill 7000 truckloads—was recently found in northern Ontario in the Ogoki forest, northwest of the Kenogami Forest.  These logs—rotting in the forest—were earmarked for a mill whose largest customer is Kimberly-Clark.  This is a direct consequence of poor forest management.  Is this the “leftovers” K-C describes in their sustainability report?

Tell Kimberly-Clark to stop talking about “sustainability practices” and actually put them into action.
 

Until the ancient forests are protected,

Andrea

If you watch TV, open a magazine or browse the web these days, you’ve probably seen the phenomenon called “greenwash.”  Simply put, greenwash is the act of pretending to be green when you’re not.

An expert greenwasher is Kleenex maker Kimberly-Clark.  Responding to pressure from our Kleercut campaign, Kimberly-Clark has made many claims about its environmental performance in recent years.  Unfortunately, Kimberly-Clark’s claims have not been matched by commitments and results in the real world.

For example, Kimberly-Clark often claims that the wood fiber they get from Canada’s Boreal Forest are made from “sawdust and chips – or leftovers – of the lumber production process.”

That’s not what see in the Canada’s Boreal Forest.  We recently documented a huge pile of wood ripped from the ancient forests in northern Ontario destined to be turned into Kleenex and other disposable products.  As you can tell from the photo below, a lot of whole trees -- not "sawdust and chips" -- have been sawed down to feed Kimberly-Clark.  Check out the video and full story here.

 

Kimberly-Clark also claims they are green because they are listed on the Dow Jones World Sustainability Index (DJWSI).  Sounds nice, right?  The problem is, the DJWSI a tool for measuring a broad range of company characteristics – from “talent attraction and retention” to philanthropy – but it doesn’t have much to do with environmental standards.  In fact, only 7% of the overall DJWSI rating has anything to do with the environment, and most of that is focused on energy efficiency.  The index does not address the hot-button topics like endangered species or ancient forests.  These are core issues that have inspired the campaign against Kimberly-Clark.  Oops.

Here’s another one: Kimberly-Clark also claims it is green because it is a member of the World Business Council for Sustainable Development.  The Council can be a decent forum to exchange ideas and promote sustainability initiatives.  But, there are no real environmental standards required for membership.  Basically, any company can join.

In fact, many corporations that are neck-deep in environmental controversies, such as Chevron, General Motors, Royal Dutch Shell, DuPont, Dow Chemical, ConocoPhillips, Weyerhaeuser, and the China Petrochemical Corporation are members of the Council.  I’m not trashing the Council, but we can’t let companies like Kimberly-Clark claim their membership in the Council is proof of environmental achievement.  That’s like saying you’re in tip-top shape just because you belong to a gym. 

The list of greenwashers and greenwashing is long and growing.  Greenpeace has a new website dedicated to greenwashing where you can rate and report greenwashing.  Check it out here.  Together, we can make sure corporations match green words with green deeds!

- Rolf