Kimberly-Clark, the world’s the largest tissue company, destroys ancient forests to make its disposable products.  They film Kleenex commercials by inviting people to sit on a couch in famous public places and “let it out” with a fake psychologist.  Sounds goofy, right?  Also sounds like a great opportunity for creative activism!

When Kleenex came to Times Square in New York, Greenpeace activists infiltrated the shoot and shut down filming with a banner.  The video is a classic (watch it here).  And, like any good classic, it deserves a sequel.

This time we were in Chicago.  It was a beautiful day for a ball game.  Fans decked out in blue and red Chicago Cubs gear were streaming towards historic Wrigley Field, eager to watch their team advance to the major league baseball playoffs.

Meanwhile, in a parking lot across from Wrigley Field, a Kimberly-Clark advertising crew was setting up another Kleenex commercial.  They had thought of everything…except the irony of trying to sell Kleenex at a Cubs game while clear-cutting cub and bear habitat in the Boreal Forest.

What a set up!  It was almost too easy for undercover Greenpeace volunteers to throw curve balls at the Kleenex crew.

What happened next?  Watch the video!

Pssst: If you have a YouTube account, rate the video, save it to your favorites list, and leave a comment for Kleenex to see.

You can read more, see photos and take action here.

Share the video and spread the word about Kleenex and Kimberly-Clark with family and friends!