I recently wrote a post about an action we carried out that targeted a Kimberly-Clark (KC) Kleenex manufacturing facility. A few people wrote in the comments that they would like to know more about the company’s practices and why we’re targeting them. Tons of relevant information can be found in our report, Cut & Run, which we had on-hand at the action to pass out to KC employees and anyone else who wanted to know why we were there. The report documents KC’s complicity in the destruction of the Kenogami Forest, a Boreal forest in northern Ontario, Canada that was once directly managed by KC and still serves as a primary source of tree pulp for the company today.

Clearcuts currently stretch across nearly 27,000 acres of the Kenogami Forest thanks to KC’s logging practices. Worse, the company’s plans for the next few years include the logging of forests that are as much as two centuries old – to make products that are generally used once and then thrown away.

The commenters were specifically wondering about the company’s recycling practices. I pulled some salient info out of the report:

Amount of virgin tree pulp used annually: 3.1 million metric tonnes (3.4 million tons)

Percent of total fibre used in Kimberly-Clark products sold in North America that comes from recycled sources: 18

Percent of total fibre used in Kimberly-Clark consumer brands sold in North America that comes from recycled sources: Less than 1

You read right: less than 1% of all the Kleenex, Scott, and Cottonelle people buy from the store every day is made from recycled content. That’s inconscionable, especially considering that the company isn’t sourcing its virgin fiber responsibly, to boot. Obviously, if the company had a high standard for using recycled content in its products, they wouldn’t have to cut down so much old-growth Boreal forest. But even when it’s necessary for them to use virgin pulp, they could be sourcing it much more susatinably. As the report states:

If the company increased its use of recycled fibre across its entire range of products, it could dramatically reduce its reliance on virgin tree pulp. And if it adopted a more rigorous and credible policy, one that prohibited the use of fibre from Endangered Forests (including intact forests and threatened species habitat) and made a meaningful commitment to wood certified by the Forest Stewardship Council, Kimberly-Clark could ensure that virgin fibre it did use in its products came from well-managed forests.

Inexplicably, the company has resisted implementing these simple and seemingly commonsense standards. Plus, I haven't even mentioned the social justice issues this raises: the First Nations peoples who have lived in and off of the Kenogami Forest for generation after generation who weren't consulted whatsoever about KC's plans to destroy their homeland, for instance. Needless to say, KC can do better, and we aren’t letting them off the hook until they do.

In our latest effort to call attention to Kimberly-Clark’s unsustainable business practices, several Greenpeace activists locked down the Kleenex facility at Fullerton, CA yesterday (check out the slideshow). I was lucky enough to ride along.

It was quite a thrill to watch as the activists leapt from their vans and proceeded to lock down the main entrance of the facility by chaining themselves to toilets with fake trees in them. Around the corner, on a busy boulevard bordering the facility, another group of activists were unfurling a 40 foot banner that read “Stop flushing forests.”

Local Fullertonians (Fullertonites?) were receptive to the message, too. People honked wildly as they passed the banner and the activists in “Forest Crimes Unit” t-shirts – there were so many honks, in fact, that surely the big-wigs in the administrative office could hear them. Nearly all of the teamsters who passed by tooted their horns. Even one of the policemen on the scene gave our activists a thumbs-up.

It was just a quiet Thursday morning for most of the people commuting to work, but as they drove by and saw our activists their heads turned, their eyes lit up, curiosity got the better of them. And that was the point. The people who live and work there drive by the KC facility every day, but many are (or were) probably unaware of the degradation KC’s products have wrought on Canada’s ancient forests. Our ancient forests. But they know now.

Most people, when they learn of what goes into KC’s disposable paper products, are immediately ready to swear off of Kleenex, Scott, and Cottonelle altogether. We brought thousands of petitions and postcards from people pledging to do just that until KC starts using as much recycled content in their products as they can, and agrees to only source what virgin fiber it still needs from sustainably managed forests instead of vitally important ancient growth Boreal forests. Think they read them? Think they paid any mind to the honking outside their office?

We’ll see. In the meantime, we’ll keep the pressure on. And we won’t be buying any Kleenex.