There’s a secret that Kimberly-Clark does not want you to know: Every Kleenex tissue is made from ancient forests. In fact, the tissues contain no recycled fiber at all. None. Instead, Kleenex is made from trees up to 180 years old cut from ancient forests that are up to 10,000 years old. These forests are home to eagles, bears, foxes and endangered caribou that are losing more habitat with every box of Kleenex bought.
Despite mounting pressure Kleenex’s parent company, the Kimberly-Clark Corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut Endangered forest, including North America's Boreal Forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears, to make products that are flushed down the toilet or thrown away.
We made an animation with famous artist Mark Fiore to show just how ridiculous Kimberly-Clark's new partnership with Pixar is. They're making Kleenex boxes with Wall-E on the side, nevermind that the film was about destroying the earth. Enjoy!
SAN FRANCISCO — In the hairy and hoax-filled history of Bigfoot, those who believe in the mythical beast have offered up all manner of evidence, from grainy photos to hoarse recordings to tracks of those aforementioned feet.
But on Friday at a hotel in Palo Alto, Calif., a pair of Bigfoot hunters say they will present what they contend is the most definitive proof yet of an animal that science says does not exist: DNA evidence and photographs of a dead specimen they say they found in a remote swath of woods in northern Georgia. More here.
Update: Surprise! It's a hoax. Reuters is reporting that genetic testing shows the Bigfoot was really a human and an opossum.
Richard Brooks of Greenpeace Canada makes the list for the 50 Most Influential People in Pulp and Paper Today, according to RISI. Here's what they had to say about Richard:
14. Richard Brooks, Greenpeace
A group of citizens came together in 1971 to create Greenpeace. Their mission was to protest US nuclear testing off the coast of Alaska. These activists made history by bringing worldwide attention to the dangers of nuclear testing. The focus of the organization has now turned to other environmental issues, including targeting Kimberly Clark for their unwillingness to create a fiber policy that increases the use of recycled fiber. Richard Brooks is the coordinator of Greenpeace’s forest campaign in Canada, which aims to preserve intact forest areas, implement sustainable forestry and transform the forest products industry. He and his team have leveraged Greenpeace’s unique brand of markets mobilization and direct action campaigning to pressure some of the largest forest product companies in the world. Richard has brought international attention to the globally important Boreal Forest and the role that the pulp and paper sector plays in deciding its future.
AMSTERDAM – The Indonesian province of Riau has pledged to halt the destruction of its forests and peatlands; a move that will prevent billions of tonnes of carbon from entering the atmosphere.Indonesia is the world’s 3rd largest global warming polluter, mostly due to deforestation. In many cases, the forests of Indonesia are being cut down illegally to make way for palm plantations. Forest fires in Indonesia have been called the single largest greenhouse gas emitter in the world.
At a ceremony in the provincial capital Pekanbaru, Riau Governor Wan Abu Bakar announced the temporary ban, which will remain in place until a law is agreed. The move follows Indonesian President Susilo Bambang Yudhoyono’s pledge at the G-8 Summit in July to reduce carbon emissions from deforestation by 50 percent by 2009.
Amount of virgin tree pulp used annually: 3.1 million metric tonnes (3.4 million tons)You read right: less than 1% of all the Kleenex, Scott, and Cottonelle people buy from the store every day is made from recycled content. That’s inconscionable, especially considering that the company isn’t sourcing its virgin fiber responsibly, to boot. Obviously, if the company had a high standard for using recycled content in its products, they wouldn’t have to cut down so much old-growth Boreal forest. But even when it’s necessary for them to use virgin pulp, they could be sourcing it much more susatinably. As the report states:
Percent of total fibre used in Kimberly-Clark products sold in North America that comes from recycled sources: 18
Percent of total fibre used in Kimberly-Clark consumer brands sold in North America that comes from recycled sources: Less than 1
If the company increased its use of recycled fibre across its entire range of products, it could dramatically reduce its reliance on virgin tree pulp. And if it adopted a more rigorous and credible policy, one that prohibited the use of fibre from Endangered Forests (including intact forests and threatened species habitat) and made a meaningful commitment to wood certified by the Forest Stewardship Council, Kimberly-Clark could ensure that virgin fibre it did use in its products came from well-managed forests.Inexplicably, the company has resisted implementing these simple and seemingly commonsense standards. Plus, I haven't even mentioned the social justice issues this raises: the First Nations peoples who have lived in and off of the Kenogami Forest for generation after generation who weren't consulted whatsoever about KC's plans to destroy their homeland, for instance. Needless to say, KC can do better, and we aren’t letting them off the hook until they do.