Traitor Joe here. Some people think what I do to the ocean is bad. I have a nasty habit of selling red-list seafood in my stores and then deceiving my customers about the truth. I know it's bad for the ocean ecosystem, but I just can't help myself. It's an addiction to being bad and harming critters big and small.



After you watch my karaoke video I'm sure you'll agree that I can keep being as bad as I want to. Don't bother taking action to try and stop me. It'll be a giant waste of your time. 

Insincerely yours,
Traitor Joe

Traitor Joe here. I have two words for you—Re.Diculous. That’s how I’d describe the video I just watched. A lonely fish singing karaoke—it’s ridiculous!

You have to see it to believe it.



Actually, watching that video over and over again just makes my mouth water. That orange roughy looks like a tasty dinner. He’s endangered, one-of-a-kind and I bet he’d taste good with a nice side of cole slaw.

If I could only get my hooks into that orange roughy my day would be complete. He’d be singing the blues and I’d be laughing all the way to the bank. Like I’ve said before, if it’s good for my wallet, I don’t care if it’s bad to the ocean or environment.

Just try stopping me! I’ll find that orange roughy and any other sea life that I can sink my hooks into.

Insincerely yours,
Traitor Joe

Traitor Joe, here! It looks like you Greenpeace activists and Trader Joe's shoppers just won't quit, eh? You're relentless -- calling stores and demanding sustainable seafood. When you're out shopping you question store managers and that really make them feel the heat.

Well, I've been dubious lately. To throw you land-lovers off my trail for a while, I have resorted to telling more lies and being less transparent. How's that for customer service. Ha, ha ha.

You see, within a week of receiving feedback from "bleeding hearts like yerself," Trader Joe's announced that they would consider recommendations published by the Monterey Bay Aquarium in their seafood sourcing decisions. 

But, that was all a bunch of hooey, just something our marketing department came up with, I think. So, Trader Joe's backpedaled immediately afterward, stating that they may continue selling red list species.

Really, they don't have an agreement or partnership with the Aquarium on sustainable seafood.

Check out some of these dumb questions from ocean lovers and shoppers. They are trying to find out the truth, but I'll keep throwing them off my trail with all of the sneaky tools I have in my fishing nets.

Insincerely yours,
Traitor Joe

 

Ahoy, Traitor Joe here. I’ve been having a good ole’ laugh at all these Greenpeace activists who think they can sing. Truth is, they can’t carry a tune!

Check out these lame lyrics:

I ate sustainable seafood, and I liked it
The taste of saving the oceans

I ate sustainable seafood, just to try it
I hope my friends will also like it

It tasted so yummy
It tasted so fresh

They are so bad, I bet you can't do any better. You land lovers can barely put complete sentences together -- let alone sing an entire song. It's just pathetic.

I'd rather listen to the sound of my fishing boat motoring through the seas pillaging the last remaining fish stocks, than listen to you all sing songs about how I am destroying the oceans.

Insincerely yours,
Traitor Joe

Traitor Joe here. Greenpeace put a widget about me latest catch, Billie, on the interweb.

Now, I don't know what a widget is, exactly. At first, I thought it might be a new type of fishing gear. But, turns out it is a magical treasure that puts my lady, Billie, on any website you want.

All you landlovers are smart as paint! So, even though I figured out how to copy and paste the code into me blog below, you're not savvy enough to share it with your swashbuckling friends.

Insincerely yours,
Traitor Joe