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<title>Newsweek's Take on Greenwash</title>
<author>claudette</author>
<link>http://members.greenpeace.org/blog/claudette/2009/09/29/newsweek_s_take_on_greenwash</link>
<pubDate>Tue, 29 Sep 2009 18:19:46 +0000</pubDate>
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<description>As you might have noticed, Newsweek ran a special issue this week with the cover story, &#34;The Greenest Big Companies in America.&#34; The feature ranks the S&#38;P 500 according to each company's environmental impact, policies and reputation. Dirt Diggers Digest points out that the list &#34;has more validity than the usual exercises of this sort, which tend to take much of corporate greenwash at face value.&#34; But also notes &#34;the magazine could have easily turned the list upside down and headlined its feature 'The Biggest Environmental Culprits of Corporate America'.&#34; The web version of the Newsweek issue has a nice sidebar dedicated specifically to greenwash, which includes these snipits: &#34;Many corporations ... don't do much of anything to change the way they do business, but make a big show of their dedication to Mother Earth. It's usually easy to spot these companies: They make their customers do the work, and then take the credit. In the name of saving the planet, my cable TV operator keeps asking for permission to stop sending paper statements in the mail each month. Instead, I'm supposed to check my statement online. The real reason, of course, is that doing so would save them paper, printing and postage. This is a perfectly legitimate reason for them to want me to switch. But when they pretend that it's all about the environment, it just makes me hate my cable company even more than I already do. Despite this, I would still consider switching to online statements if they would agree to use the money they save to hire cable TV repairmen who know how to repair cable TV.&#34;&#34;Sometimes a good ad campaign does a better job of enhancing a company's green reputation than going through the expense and hassle of adopting actual environmentally sound practices. Billboards in Washington implore me to join the cause. &#34;I will unplug stuff more,&#34; reads one. Another says, &#34;I will at least consider buying a hybrid.&#34; These ads are the work of Chevron, the giant oil company, whose &#34;Will You Join Us?&#34; ads try to convince people that saving the planet is at the top of their list. You might think that if Chevron was really worried about problems like global warming, they would spend some of those p.r. dollars lobbying Congress to adopt stricter gas mileage requirements for automobiles. They do not do this. Instead, I'm apparently supposed to praise them as environmental heroes because they tell me to unplug my toaster and think about getting a Prius. Yet ad campaigns like these work. Chevron lands at No. 371 out of 500 companies on Newsweek's green rankings.&#34;  Read the full article and sidebar.</description>
<content:encoded><![CDATA[<p><img src="http://dirtdiggersdigest.org/wordpress/wp-content/uploads/2009/09/Newsweek.jpg" alt="" hspace="5" vspace="5" width="80" height="106" align="right" />As you might have noticed, <em>Newsweek</em> ran a special issue this week with the cover story, &quot;The Greenest Big Companies in America.&quot; The feature <a href="http://greenrankings.newsweek.com/" target="_blank">ranks</a> the S&amp;P 500 according to each company's environmental impact, policies and reputation. <a href="http://dirtdiggersdigest.org/archives/828" target="_blank">Dirt Diggers Digest</a> points out that the list &quot;has more validity than the usual exercises of this sort, which tend to take much of corporate greenwash at face value.&quot; But also notes &quot;the magazine could have easily turned the list upside down and headlined its feature 'The Biggest Environmental Culprits of Corporate America'.&quot; </p>The web version of the<em> Newsweek</em> issue has a nice <a href="http://www.newsweek.com/id/215886/page/1" target="_blank">sidebar</a> dedicated specifically to greenwash, which includes these snipits: <blockquote><p>&quot;Many corporations ... don't do much of anything to change the way they do business, but make a big show of their dedication to Mother Earth. It's usually easy to spot these companies: They make their customers do the work, and then take the credit. In the name of saving the planet, my cable TV operator keeps asking for permission to stop sending paper statements in the mail each month. Instead, I'm supposed to check my statement online. The real reason, of course, is that doing so would save them paper, printing and postage. This is a perfectly legitimate reason for them to want me to switch. But when they pretend that it's all about the environment, it just makes me hate my cable company even more than I already do. Despite this, I would still consider switching to online statements if they would agree to use the money they save to hire cable TV repairmen who know how to repair cable TV.&quot;</p></blockquote><blockquote><p>&quot;Sometimes a good ad campaign does a better job of enhancing a company's green reputation than going through the expense and hassle of adopting actual environmentally sound practices. Billboards in Washington implore me to join the cause. &quot;I will unplug stuff more,&quot; reads one. Another says, &quot;I will at least consider buying a hybrid.&quot; These ads are the work of Chevron, the giant oil company, whose &quot;Will You Join Us?&quot; ads try to convince people that saving the planet is at the top of their list. You might think that if Chevron was really worried about problems like global warming, they would spend some of those p.r. dollars lobbying Congress to adopt stricter gas mileage requirements for automobiles. They do not do this. Instead, I'm apparently supposed to praise them as environmental heroes because they tell me to unplug my toaster and think about getting a Prius. Yet ad campaigns like these work. Chevron lands at No. 371 out of 500 companies on <em>Newsweek's</em> green rankings.&quot;</p></blockquote><p> </p><p> Read the full <a href="http://www.newsweek.com/id/215577" target="_blank">article</a> and <a href="http://www.newsweek.com/id/215886/page/1" target="_blank">sidebar</a>. </p>]]></content:encoded>
<comments>http://members.greenpeace.org/blog/claudette?p=10796&amp;c=1&amp;tb=1&amp;pb=1#comments</comments>
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<title>Behind the Image</title>
<author>claudette</author>
<link>http://members.greenpeace.org/blog/claudette/2009/09/21/behind_the_image</link>
<pubDate>Mon, 21 Sep 2009 14:23:47 +0000</pubDate>
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<description>This week, Planet Green's Focus Earth program airs an episode on greenwash. In the episode Bob Woodruff interviews environmental and corporate watchdog expert Kenny Bruno, author of Greenwash and Corporate Environmentalism, and myself from Greenpeace, to answer the question: are corporate green efforts for show only, or can they actually make amends for decades of un-sustainable, even downright harmful, business choices? Woodfuff also gets up close with leaders from Royal Dutch Shell, Ford Motor Company and Duke Energy to examine their environmental statements and actions. Watch clips from the show and find airtimes here.</description>
<content:encoded><![CDATA[<p><img src="http://planetgreen.discovery.com/imported/nav-tv/2009-09/focus-earth-bruno.jpg" alt="" hspace="5" vspace="5" width="319" height="208" align="right" />This week, Planet Green's <a href="http://planetgreen.discovery.com/tv/focus-earth/" target="_blank">Focus Earth</a> program airs an episode on greenwash. In the episode Bob Woodruff interviews environmental and corporate watchdog expert Kenny Bruno, author of <em>Greenwash and Corporate Environmentalism, </em>and myself from Greenpeace, to answer the question: are corporate green efforts for show only, or can they actually make amends for decades of un-sustainable, even downright harmful, business choices? Woodfuff also gets up close with leaders from Royal Dutch Shell, Ford Motor Company and Duke Energy to examine their environmental statements and actions. </p><p><a href="http://planetgreen.discovery.com/tv/focus-earth/focus-earth-episode-image.html" target="_blank"><div style="text-align: center"><br /></div></a>Watch clips from the show and find airtimes <a href="http://planetgreen.discovery.com/tv/focus-earth/focus-earth-episode-image.html" target="_blank">here</a>. </p>]]></content:encoded>
<comments>http://members.greenpeace.org/blog/claudette?p=10745&amp;c=1&amp;tb=1&amp;pb=1#comments</comments>
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<title>ExxonMobil still funding climate sceptic groups</title>
<author>claudette</author>
<link>http://members.greenpeace.org/blog/claudette/2009/07/02/exxonmobil_still_funding_climate_sceptic</link>
<pubDate>Thu, 02 Jul 2009 19:09:29 +0000</pubDate>
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<description>A new Guardian arcticle today confirms what we wrote back in may: Exxon is still secretly funding global warming junk scientists.According to the Guardian report: Records show ExxonMobil gave hundreds of thousands of pounds to lobby groups that have published 'misleading and inaccurate information' about climate change. These include the National Center for Policy Analysis (NCPA) in Dallas, Texas, which received $75,000 (&#163;45,500), and the Heritage Foundation in Washington DC, which received $50,000. According to Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment, at the London School of Economics, both the NCPA and the Heritage Foundation have published &#34;misleading and inaccurate information about climate change.&#34;On its website, the NCPA says: &#34;NCPA scholars believe that while the causes and consequences of the earth's current warming trend is [sic] still unknown, the cost of actions to substantially reduce CO2 emissions would be quite high and result in economic decline, accelerated environmental destruction, and do little or nothing to prevent global warming regardless of its cause.&#34;The Heritage Foundation published a &#34;web memo&#34; in December that said: &#34;Growing scientific evidence casts doubt on whether global warming constitutes a threat, including the fact that 2008 is about to go into the books as a cooler year than 2007&#34;. Scientists, including those at the UK Met Office say that the apparent cooling is down to natural changes and does not alter the long-term warming trend.Ward said, &#34;ExxonMobil has been briefing journalists for three years that they were going to stop funding these groups. The reality is that they are still doing it. If the world's largest oil company wants to fund climate change denial then it should be upfront about it, and not tell people it has stopped.&#34;</description>
<content:encoded><![CDATA[<p>A new <a href="http://www.guardian.co.uk/environment/2009/jul/01/exxon-mobil-climate-change-sceptics-funding" title="Guardian article">Guardian arcticle</a> today confirms what we wrote back in may: <a href="/blog/greenwash/2009/05/26/revealed_exxon_secret_funding_of_global_">Exxon is still secretly funding global warming junk scientists.</a></p><p>According to the Guardian report: </p><blockquote><p>Records show ExxonMobil gave hundreds of thousands of pounds to lobby groups that have published 'misleading and inaccurate information' about climate change. These include the National Center for Policy Analysis (NCPA) in Dallas, Texas, which received $75,000 (&pound;45,500), and the Heritage Foundation in Washington DC, which received $50,000. </p><p>According to Bob Ward, policy and communications director at the Grantham Research Institute on Climate Change and the Environment, at the London School of Economics, both the NCPA and the Heritage Foundation have published &quot;misleading and inaccurate information about climate change.&quot;</p><p>On its website, the NCPA says: &quot;NCPA scholars believe that while the causes and consequences of the earth's current warming trend is [sic] still unknown, the cost of actions to substantially reduce CO2 emissions would be quite high and result in economic decline, accelerated environmental destruction, and do little or nothing to prevent global warming regardless of its cause.&quot;</p><p>The Heritage Foundation published a &quot;web memo&quot; in December that said: &quot;Growing scientific evidence casts doubt on whether global warming constitutes a threat, including the fact that 2008 is about to go into the books as a cooler year than 2007&quot;. Scientists, including those at the UK Met Office say that the apparent cooling is down to natural changes and does not alter the long-term warming trend.</p></blockquote><p>Ward said, &quot;ExxonMobil has been briefing journalists for three years that they were going to stop funding these groups. The reality is that they are still doing it. If the world's largest oil company wants to fund climate change denial then it should be upfront about it, and not tell people it has stopped.&quot;</p>]]></content:encoded>
<comments>http://members.greenpeace.org/blog/claudette?p=10237&amp;c=1&amp;tb=1&amp;pb=1#comments</comments>
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<title>BP Shuts down alternative energy headquarters</title>
<author>claudette</author>
<link>http://members.greenpeace.org/blog/claudette/2009/06/29/title_1131</link>
<pubDate>Mon, 29 Jun 2009 17:20:20 +0000</pubDate>
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<description>We've been skeptical of BP's green marketing claims all along, but reports out of London today confirm that BP's new motto should be &#34;Back to Petroleum&#34;.The Guardian reports: 					 	 			 BP  has shut down its alternative energy headquarters in London, accepted the resignation of its clean energy boss and imposed budget cuts.......BP Alternative Energy was given its own headquarters in County Hall opposite the Houses of Parliament two years ago and its managing director, Vivienne Cox, oversaw a small division of 80 staff concentrating on wind and solar power. But [Cox] - BP's most senior female executive, who previously ran renewables as part of a larger gas and power division now dismantled by Hayward - is standing down tomorrow.This comes alongside huge cuts in the alternative energy budget - from $1.4bn (&#163;850m) last year to between $500m and $1bn this year, although spending is still roughly in line with original plans to invest $8bn by 2015.Earlier this year the company shut down solar operations in the US and Spain.Meanwhile, BP is still moving into more destructive oil operations, such as Canada's tar sands.</description>
<content:encoded><![CDATA[<p>We've been skeptical of BP's green marketing claims all along, but reports out of London today confirm that BP's new motto should be &quot;Back to Petroleum&quot;.</p><p>The <a href="http://www.guardian.co.uk/business/2009/jun/28/bp-alternative-energy" target="_blank" title="Guardian">Guardian </a>reports:<br /> 					</p> 	 			<p> </p><blockquote><p>BP  has shut down its alternative energy headquarters in London, accepted the resignation of its clean energy boss and imposed budget cuts...</p><p>....BP Alternative Energy was given its own headquarters in County Hall opposite the Houses of Parliament two years ago and its managing director, Vivienne Cox, oversaw a small division of 80 staff concentrating on wind and solar power. But [Cox] &ndash; BP's most senior female executive, who previously ran renewables as part of a larger gas and power division now dismantled by Hayward &ndash; is standing down tomorrow.</p><p>This comes alongside huge cuts in the alternative energy budget &ndash; from $1.4bn (&pound;850m) last year to between $500m and $1bn this year, although spending is still roughly in line with original plans to invest $8bn by 2015.</p></blockquote><p>Earlier this year the company <a href="/blog/greenwash/2009/04/01/bp_solar_cuts_jobs" target="_blank">shut down solar operations</a> in the US and Spain.</p><p>Meanwhile, BP is still moving into more destructive oil operations, such as <a href="/blog/greenwash/2008/11/20/the_myth_of_beyond_petroleum" target="_blank" title="Canada's tar sands">Canada's tar sands</a>. </p><p> </p><p> </p>]]></content:encoded>
<comments>http://members.greenpeace.org/blog/claudette?p=10211&amp;c=1&amp;tb=1&amp;pb=1#comments</comments>
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<title> The New York Times sells its integrity to ExxonMobil</title>
<author>claudette</author>
<link>http://members.greenpeace.org/blog/claudette/2009/06/19/the_new_york_times_sells_its_integrity_t</link>
<pubDate>Fri, 19 Jun 2009 15:07:03 +0000</pubDate>
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<description>Yesterday, Climate Progress called out the New York Times for running a front page ExxonMobil advertisement. As Climate Progress points out: &#34;Needless to say  -  or, rather, in this case, needful to say  -  while today's car has lower emissions of urban air pollutants thanks to government regulation, today's car has, if anything, higher emissions of greenhouse gases, which threaten the health and well-being of the next 50 generations.  And needful to say, ExxonMobil has done more than just about any other company to undermine efforts to achieve the greenhouse gas regulations that could lower those emissions.&#34; &#34;ExxonSecrets details the millions of dollars that the company has shoveled to fund the disinformation campaigns of the Competitive Enterprise Institute, the American Enterprise Institute, and the Heritage Foundation, all of which continue to advance unfactual anti-scientific attacks as I have detailed recently (see posts on Heritage and CEI and AEI).  Chris Mooney wrote an excellent piece on ExxonMobil's two-decade anti-scientific campaign. A 2007 Union of Concerned Scientists (UCS) report looked at ExxonMobil's tobacco industry-like tactics in pushing global warming denial (see &#8220;Today We Have a Planet That's Smoking!&#8221;). So it is especially egregious that the New York Times would take money to publish this disinformation on their front page.&#34; Please email the NYT at nytnews@nytimes.com about this egregious ad and/or email its public editor at public@nytimes.com to explain you are &#8220;concerned about the paper's journalistic integrity.&#8221;</description>
<content:encoded><![CDATA[<p>Yesterday, <a href="http://climateprogress.org/2009/06/18/the-new-york-times-sells-its-integrity-to-exxonmobil-with-front-page-ad-that-falsely-asserts-todays-car-has-95-fewer-emissions-than-a-car-from-1970/" target="_blank" title="Climate Progress">Climate Progress</a> called out the New York Times for running a front page ExxonMobil advertisement.</p><p><img src="http://climateprogress.org/wp-content/uploads/2009/06/nyt-exxonmobil.gif" border="0" alt="Exxon ad in NYT" hspace="5" vspace="5" width="450" height="300" align="middle" /> </p><p>As Climate Progress points out: </p><blockquote><p>&quot;Needless to say &mdash; or, rather, in this case, needful to say &mdash; while today's car has lower emissions of urban air pollutants <strong>thanks to government regulation</strong>, today's car has, if anything, higher emissions of greenhouse gases, which threaten the health and well-being of the next 50 generations.  And needful to say, ExxonMobil has done more than just about any other company to undermine efforts to achieve the greenhouse gas regulations that could lower those emissions.&quot; </p></blockquote><blockquote><p><a href="http://www.exxonsecrets.org/maps.php">&quot;ExxonSecrets</a> details the millions of dollars that the company has shoveled to fund the disinformation campaigns of the Competitive Enterprise Institute, the American Enterprise Institute, and the Heritage Foundation, all of which continue to advance unfactual anti-scientific attacks as I have detailed recently (see posts on <a href="http://climateprogress.org/2008/11/06/the-intellectual-bankruptcy-of-conservatism-the-heritage-foundation-opposes-clean-energy/">Heritage</a> and <a href="http://climateprogress.org/2008/03/12/cei-campaigns-to-destroy-the-climate-for-centuries/">CEI</a> and <a href="http://climateprogress.org/2008/10/29/the-american-enterprise-institute-still-crazy-with-denial-and-delay-after-all-these-years/">AEI</a>).  Chris Mooney wrote an excellent piece on <a href="http://www.motherjones.com/news/feature/2005/05/some_like_it_hot.html">ExxonMobil</a>'s two-decade anti-scientific campaign. A 2007 Union of Concerned Scientists (UCS) report looked at ExxonMobil's tobacco industry-like tactics in pushing global warming denial (see <a rel="bookmark" href="http://climateprogress.org/2007/02/09/today-we-have-a-planet-thats-smoking/" title="Permanent Link: ">&ldquo;Today We Have a Planet That's Smoking!&rdquo;</a>). So it is especially egregious that the <em>New York Times</em> would take money to publish this disinformation on their front page.&quot; </p></blockquote><p><em>Please email the NYT at <a href="mailto:nytnews@nytimes.com">nytnews@nytimes.com</a> about this egregious ad and/or email its public editor at <a href="mailto<img src="http://members.greenpeace.org/gpblog/img/smilies/icon_razz.gif" alt="&#58;&#112;" class="middle" />ublic@nytimes.com">public@nytimes.com</a> to explain you are &ldquo;concerned about the paper's journalistic integrity.&rdquo;</em></p>]]></content:encoded>
<comments>http://members.greenpeace.org/blog/claudette?p=10153&amp;c=1&amp;tb=1&amp;pb=1#comments</comments>
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